Wednesday, 1 March 2006 | Levent OZLER
STYLE Brings Fashion Week to Your iPod
STYLE.COM is making fashion season mobile, creating video Podcasts of the designer runway shows in New York, Milan and Paris. Podcasts of Marc Jacobs, Ralph Lauren, Calvin Klein and more are currently available on iTunes, with at least 10 additional shows from designers like Prada, Chanel, and Gucci being released over the next two weeks.
The captivating, 3-5 minute mini-documentaries go beyond typical runway videos to truly capture the atmosphere of the shows, using behind-the-scenes interviews and celebrity quotes to illuminate the catwalk and backstage footage. The Podcasts are the latest addition to STYLE.COM's comprehensive, ever-evolving coverage, which has been luring a growing number of users to the site for their fashion news. Page views for New York Fashion Week totaled 45.1 million, up more than 45% over the same week last year.
"This is a logical next step for us," said Jamie Pallot, editorial director of CondeNet, which publishes STYLE.COM. "Our goal is to capture the excitement of fashion week and share it with our readers, and the iPod gives us a whole new vehicle to do that."
Sony BRAVIA will sponsor the STYLE.COM Podcasts; a :05 second video spot will run before each episode.
About STYLE
STYLE.COM, a CondeNet publication, is the definitive fashion website, extending the editorial authority of Vogue and W magazines to the Internet. Offering comprehensive runway coverage with over 50,000 photos, authoritative trend reporting, the latest social, celebrity and fashion news and interactive forums on every aspect of the fashion industry, STYLE.COM offers visitors a total fashion experience. Based in New York, STYLE.COM launched in September 2000.
STYLE: http://www.dexigner.com/directory/detail/7316/
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