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Wednesday, 8 March 2006 | Senay
Design Awarded Oliso Iron: Patented Auto-Lift System
will Debut at the International Home & Housewares Show
Oliso™ "lifted" the standards in the iron industry by winning Best in Category at the annual Housewares Designs Award in New York City on January 31. The Oliso Iron and its patented Auto-Lift System™ virtually eliminates scorching, tipping, accidental burns and wrist strain common with ordinary irons to provide a safer, simpler ironing experience.
The award-winning iron will officially debut at this year's International Home & Housewares Show, March 12 - 14, McCormick Place, Chicago, Booth L12642. Contact David Montalvo, JB Cumberland PR, at (pre-show) 646.230.6947 or (during show) 253.380.4245.
How does the award-winning Auto-Lift System work? When users touch the iron's smart handle, it instantaneously lowers onto the ironing project as unique lifters disappear into the soleplate. When the user lets go, the lifters emerge and raise the iron safely above the fabric. The lifters let the iron safely remain in a tip-resistant, horizontal position at all times to deliver smooth, effortless ironing. In addition, the Auto-Lift System also allows faster ironing by eliminating wasted time from setting the iron upright and then lowering it again.
"Chosen best in category by our distinguished panel of judges, this year's winners clearly demonstrate our industry's growing strategic commitment to design," said Phil Brandl, president, International Housewares Association®.
Of over 250 entries and 65 finalists, Oliso iron earnes the prestigious Design Award for Best in Personal Care, Health Care & Garment Care Electrics. The competition, sponsored by HomeWorld Business® in conjunction with the International Housewares Association, was judged on appropriate aesthetics, innovative materials and technology, user benefits and market response.
Ehsan Alipour, Oliso's president and the inventor of this iron explains, "We believe that great products are inspired by observing and listening to people and then using this feedback to build a safer, smarter and simpler iron that we hope all of our customers will love."
About Oliso
The Oliso iron is the first new product by Oliso, a privately-held San Francisco company composed of inventors, market researchers, designers and engineers committed to building smarter, simpler products designed to delight their customers. Additional information is available at http://www.oliso.com
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