Wednesday, 12 April 2006 | Levent OZLER
PUMA Charity Collection
An exceptional and colourful fashion collection has been created for the CHARITY TRAM and PUMA Concept Stores, as part of the joint cooperation between PUMA and United for Africa. A customertransparent amount from each collection item will be donated to United for Africa. The collection's unique appearance with specially developed graphics and the colours of almost all football teams are a real eye-catcher.
The PUMA / United for Africa Collection will be launched in the CHARITY TRAM in Berlin and marketed throughout the rest of the campaign with the catchy slogan "GET IT ON".
All football and limited edition fans can put together their very own outfits. T-shirts in the colours of the eight top teams are complemented by the GRAPHIC MENU - in which fans can chose from a selection of motifs of German cities and also lifestyle graphics related to football. In addition, fans can also be creative using the original team fonts. PUMA Concept Stores will supply special heat presses, great for fans and others who want to design their very own T-shirt styles.
The VIEWING KIT supplies all fans with the essentials for the ultimate football experience - a trendy bag, lined with insulating material, to keep your drinks cool and a matching belt, which also functions as a bottle opener. All of these individual items will be offered in the colours of the eight top teams, creating endless individual styles and enabling fans to wear their favourite team colours.
The CUSTOMIZATION concept covers everything, right down to the flip-flops and other Collection items, also available individually, creating thousands of unique team-coloured styles. The team tricots of the 12 PUMA-sponsored teams will also be available in the CHARITY TRAM, ready for all their fans.
Besides the donations of the Charity Collection, other articles such as the Charity band, a Charity CD and THE AFRICAN GAME book will be sold in aid of United for Africa. All articles that will be sold in aid of the joint cooperation will clearly display the amount donated to the campaign. Additional articles will be presented at the official Tram Opening 29th May.
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