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Sunday, 23 April 2006 | Levent OZLER
More Alive With Color
More Alive With Color Features Pantone Color Palettes to Help Shoppers Turn Personal Colors into Personal Style
Color Tools Trusted by Professionals Now Give Consumers the Ability to Choose Colors with Confidence
Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, is changing the way people talk and think about color. More Alive with Color, the latest book from Leatrice Eiseman, executive director of the Pantone Color Institute, helps consumers transform the way they look and feel by identifying the best colors to reflect their personal style, and providing a portable color guide for easy shopping.
More Alive with Color features Colortime palettes that take into account eye, hair and skin color to identify an individual's personal color palette. The palettes are displayed with the same PANTONE for fashion and home color system that professionals have trusted for years. Eiseman uses the system to give men and women a precise language for communicating color. The PANTONE Color Palettes help consumers take the guesswork out of choosing the right colors - from clothing that reflects their personality to cosmetic and hair colors that will make their skin look healthier and flatter their natural coloring. Now consumers can take these color palettes on the go to make shopping fun and easy.
"After reading More Alive with Color, consumers will know their power colors for interviews, the right colors for special occasions, and how to develop their personal style," says Lisa Herbert, executive vice president of the fashion, home and consumer division at Pantone, Inc. "People can be overwhelmed by many color choices, and have used a variety of hit-or-miss resources - from magazine clippings to fabric swatches and catalogs - to select colors for a new make-up look, to update their wardrobes, or to coordinate colors for weddings or travel. The PANTONE Color insert provided in the book empowers consumers to find their personal shades with confidence."
"Wearing the wrong colors is essentially the same as wearing the wrong size or fit," says author Leatrice Eiseman. "Men and women have a specific color palette that flatters them and it's based on eye, skin and hair color, as well as their personality. When you wear colors that are really suited to you, it draws people in your direction and enhances your self-esteem. The PANTONE Color Language gives me a precise way to express color accurately and help consumers embrace the right hues for them."
In More Alive With Color, Eiseman introduces her easy-to-follow "Color Clock" system where readers identify with a certain palette and use the detachable PANTONE Color pages to match or blend colors accurately during their shopping trips. By taking the "Colortime Quiz," consumers discover their personal range of 50 important colors that fit their style and comfort level. Palettes include Sunrise, with the sparkling jewel tones of dawn and dew; Sunlight, with the soft pastels and delicious fruit shades of noon; or Sunset, with the fiery hues that mellow into dusk. Additionally, the book includes a Crossover palette of colors that can be worn by anyone.
More Alive With Color: http://www.dexigner.com/directory/detail/7695/
About Pantone, Inc.
Pantone, Inc., developer of the globally accepted PANTONE Color Systems, is the leading source of traditional and electronic products for the selection and accurate communication of color. With over 40 years of experience, Pantone is recognized as the worldwide market leader in color communication and color technology for the graphic design, printing, publishing, fashion apparel, home furnishings, commercial interiors and industrial design industries. Pantone is an ISO-9001:2000 certified company. More information is available at www.pantone.com
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