Monday, 24 April 2006 | Levent OZLER
Toffee Break Gourmet Confections Shimmer with Luminous Packaging
Boutique Confectioner Chooses FiberMark to Create Distinctive Packagin
Toffee Break, a boutique confectioner of toffee, truffles, dessert specialties, and pastries, has repackaged its flagship Toffee Break Signature Collection brand with premium FiberMark packaging materials. Designed to attract connoisseurs in luxury retail environments, the "Windows of Toffee" and "Signature Collection" product lines represent the keystone of its re-branding initiative.
"We wanted something sophisticated and unusual that conveyed elegance while concurrently wasn't something you see all the time," explains Robin Fields, founder and owner of the Chicago-based Toffee Break. "Once we discovered FiberMark, our search was over."
"Windows of Toffee" is available in eight-, 10-, and 12-ounce dome-shaped die-cut gift boxes. The "Signature Collection" sports larger 12- and 16-ounce rectangular gift boxes. Both lines share in common premium reflective cover stocks from FiberMark, providing a stunning background for the gold foil embossing of the distinctive sans serif and cursive Toffee Break logo.
Iridescents by Corvon is a shimmering combination of color and depth that forms the base of the rectangular packaging and Cookies 'N Cream domed box. Embossed with FiberMark's Bengaline pattern, the material has a depth that subtly tempts shoppers to reach out and touch the product. When picked up, the tactile experience is luxurious and understated.
The top lid of the gift boxes and the other two domed packages feature Metallics by Skivertex in the colors of Iced Teal with proprietary Diago embossing for its Traditional Toffee, and Blue Twilight in a proprietary Brush pattern for its Struesel Toffee.
"We love it, our customers love it, and our vendors love it," enthuses Fields. "More importantly, the new packaging has led us toward an overall branding and image overhaul - website, brochure, the works."
Toffee Break is featured at select Bloomingdale's across the country as well as online from
http://wwww.toffeebreakdesserts.com
FiberMark: http://www.dexigner.com/directory/detail/4784/
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