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Saturday, 29 April 2006 | Levent OZLER
Virgin Megastores Will Now Offer Fashion and Accessories
and Will Showcase the Clothes With a Rock N Roll Fashion Show
Virgin Megastore Hollywood to Host Fashion Panel, Celebrity "Girls Rock" Fashion Show With Janice Dickinson and Live Concert by Morningwood and The Colour
Virgin Megastores are pleased to announce that in connection with the brand's plan to offer customers the best in pop culture merchandise, the Megastores will now be offering an expanded line of rock n roll fashion including rock inspired tees, belts, handbags and more from designers such as Mosquitohead Inc, Loop, Rock Steady, Adeline Street, eggprojects and Dragonfly, to name a few. As part of the Girls Rock Virgin campaign, Virgin Megastore, Hollywood will host a star-studded event on Wednesday, May 3rd which will include a fashion Q&A panel with some of today's top fashion leaders, a celebrity fashion show and a two live in-store concerts.
The May 3rd event will kick off with a press/VIP Happy Hour wine reception, sponsored by Virgin Vines and Little Black Dress. Celebrities, guests and press will be entertained with a live in-store concert by one of today's hottest girl-fronted bands, Morningwood.
Immediately following the concert, press are invited to a fashion Q&A roundtable event with some of the top leaders in the fashion industry. The 45-minute panel debate/press event will be moderated by Newsweek reporter, Lorraine Ali and will include some of today's top fashion designers and industry leaders including:
* Adrienne Armstrong who has created hot new clothing line, Adeline, with
husband and Green Day frontman, Billie Joe Armstrong
* Robert Bevan, CEO of Mosquitohead
* Denise Scher, Fashion Director of MAGIC
* Andy Howell, Creative Director of Eggprojects
* Edward Dada, Founder of Dragonfly
* Maureen Ferguson, Divisional Merchandising Manager for Virgin
* Missy Suicide, Co-Founder and President of SuicideGirls
Panel topics will include the following questions: Who are the big influences in rock fashion today? When it comes to artists creating their own lines, what is the key to a successful launch and continued growth of that line? Is the market too saturated with artists competing to launch their brands? Why do you think the general public is now embracing rock and roll fashion into their daily wardrobe? What will next summer and falls fashion trends be?
Directly following the panel discussion Virgin Megastore, Hollywood will present its first fashion show, which will be hosted by the world's first supermodel, Janice Dickinson, and will introduce models from her new agency. The fashion show will also feature celebrities as models including: Caroline D'Amore (Fox's The Simple Life); Dominique Swain (Noble Things); Kaley Cuoco (Charmed/WB); Kiara Bailey (Blowout/Bravo); Honey Labrador (Queer Eye for the Straight Girl/Bravo); Wynter Kullman (Law and Order/NBC); Aimmie Lynn Chadwick (What About Brian/ABC); Kimberly Caldwell (Host/TV Guide Channel); Kaya Jones (former lead vocalist for the Pussycat Dolls/ solo recording artist); Carrie Anne Inoba (Dancing With the Stars/ABC). The event will showcase some of the rock n roll apparel now available at Virgin Megastores, in a fashion runway show, produced by Niki Shadrow and sponsored by Sexy Hair. Makeup will be provided by Beth Bender Beauty. Shoes will be provided by Michael Antonio and Seychelles.
"This fashion show will give reporters and our invited guests a first hand look at some of the latest in rock n roll fashion that we are excited to be bringing into our stores," explains Maureen Ferguson, Divisional Merchandising Manager, Virgin Entertainment Group, North America. "Virgin has always been the tastemaker of music and entertainment. We now want to spread the word and let consumers and fashion reporters know that Virgin Megastores is the go-to place for the best and broadest assortment of unique rock tees and accessories. From tees highlighting classic bands to up-and-coming artists, the fashions we'll offer will have something for everyone."
Fashion model icon Janice Dickinson, star of the upcoming Oxygen TV series, The Janice Dickinson Modeling Agency, will emcee the fashion show as well as introduce some of the top models from her new show in Virgin's Girls Rock Fashion Runway Show.
Immediately following the fashion show, Silverlake's up-and-coming rockers, The Colour, will entertain the audience, as well as consumers, when they perform tracks from their forthcoming EP, Devil's Got A Holda Me, available May 16.
The evening will conclude with a VIP/Press after party at the Highlands Club conveniently located on the 4th floor of the Hollywood and Highland complex, just an elevator ride away. The after party will feature the dual talents of DJ Caroline D'Amore and actor Johnny Abrams on the turntables, as well as, complimentary beverages and cocktails from 10 PM - 11PM.
Press will have the opportunity to conduct one-on-one interviews with panel members. Media wishing to attend the event must RSVP by Wednesday, May 3rd at NOON (PST) in order to attend the event.
ORDER OF MAY 3rd EVENTS:
PRESS CHECK IN/
COCKTAIL VIP RECEPTION: 6:00 PM
LIVE CONCERT BY MORNINGWOOD: 6:45 PM
FASHION Q&A PRESS PANEL/DEBATE: 7:15 PM
FASHION SHOW: 8:15 PM
LIVE CONCERT BY THE COLOUR 8:30 PM
AFTERPARTY AT THE HIGHLANDS 9:00 PM
WHERE: Virgin Megastore/Hollywood
6801 Hollywood Blvd
Hollywood, CA 90028
ABOUT VIRGIN ENTERTAINMENT GROUP
Virgin Entertainment Group is the world's leading multi-channel music and entertainment retailer, providing customers with a range of superior entertainment experiences through a family of integrated Virgin-branded businesses. The "category killer" Virgin Megastores and Virgin Megastore Online at www.virginmega.com are integral parts of a strategy to provide entertainment customers with what they want, how they want it, and when they
want it. For more information, or to check out the location of the nearest Virgin retail, go to www.virginmegamagazine.com
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