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Monday, 1 May 2006 | Levent OZLER
Delta Air Lines' Employees Unveil New Richard Tyler Uniform Collection Worldwide
High Fashion Takes Flight
Designer uniforms return customers to the elegance of flying
Fashion takes flight on Delta Air Lines today as the carrier's new uniforms from world-renowned designer Richard Tyler take center stage with all Delta flight attendants, customer service agents and Crown Room Club representatives now sporting the stunning attire.
The Richard Tyler Collection for Delta, inspired by the era of glamorous air travel, includes a wide variety of pieces that are both fashionable and functional, including clothing, outerwear and accessories. The uniforms, which use the Delta color palette of navy blue and red, supplemented with gold, platinum and red accents, are designed to reflect timeless elegance.
"Our employees look absolutely amazing in Richard Tyler's Collection for Delta," said Joanne Smith, vice president - Marketing at Delta. "His timeless design and elegance combined with a stylish and sophisticated new look further enhances Delta's image as a contemporary classic. Richard's collection is truly runway-ready. We hope our customers will enjoy our new look just as much as we do."
"My goal with the design of the new uniforms was to evoke the time when air travel was glamorous and sophisticated, yet with a contemporary look and feel," said Richard Tyler. "The challenge of designing a uniform for air travel is to ensure that it is practical as well as stylish, and I'm proud to have met that challenge, working with Delta to create a look that blends modern comfort and wearability with refined style."
Some of the items featured in the Richard Tyler Collection for Delta's female employees are blazers, blouses, pants, skirts, wrap dresses (including the signature "Red Dress" for flight attendants), peacoat, felt hat, silk scarves and pocket squares. Designs for Delta's male employees include blazers, regular and French Cuff dress shirts, reversible all-weather coat and a reversible black bucket hat.
Today, Delta also marks the blending together of Delta's mainline and Song operations with the transition of 48 Song Boeing 757s back into Delta's domestic system. The Song-branded aircraft interiors and exteriors are being reconfigured and repainted for this fall's launch of a new two-class, domestic long-haul product inspired by Song. During this transition period, Delta customers will continue to enjoy the convenient flight schedules and nonstop service in all markets previously served by Song with the combined Delta-Song fleet.
This fall, Delta will officially unveil the new long-haul service, including a distinctive on-board experience that features two classes of service with comfortable all-leather seating; the industry's leading in-flight entertainment system with live TV, video games, and movies and music available on-demand; and, signature drink offerings. By 2008, approximately 100 Delta aircraft, including the 48 Song 757s, will feature Delta's new, long-haul product, modeled after the airline's popular Song product. Song's ideas and innovations will continue to play a vital role in the ongoing refreshment and reinvigoration of the Delta brand.
About Richard Tyler
Australian born designer, Richard Tyler, is best known for his modern tailoring and elegant eveningwear. The Richard Tyler Boutique, located in Los Angeles, California, has been retailing Richard Tyler designs for both women and men since 1988. Richard Tyler lines include Richard Tyler Couture, Richard Tyler Shoes, Richard Tyler Bride, tyler., which represents a more a more urban, yet relaxed L.A. lifestyle and Richard Tyler Eve, a more accessible cocktail line. Tyler garnered three consecutive CFDA awards, the fashion industry's highest accolade (1993, 1994 and 1995). Richard Tyler designs are developed, manufactured and marketed by Tyler Trafficante Inc, independently owned by Richard Tyler and his wife and business partner Lisa Trafficante. The clothing lines are developed and chiefly manufactured in Tyler's design studio in Los Angeles, California.
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