Sunday, 7 May 2006 | Levent OZLER
Gross-out Humor Promotes Live E3 Coverage on G4
What better way to promote G4's live coverage of E3 - where gamers see the latest and greatest in games and next-gen games technology - than with an organic-looking hand-drawn animation promo campaign?
Los Angeles ad agency 72andSunny - which created last year's "Believe It Or Not" music video spoof for G4's live coverage of E3 - is at it again this year, this time using hand-made looking animation and gross-out humor to promote the network's live coverage of the event, which takes place this May 9-12th in Los Angeles.
 Cheetah.mov ( 3MB ) - Viewed 693 times
Dog.mov ( 3MB ) - Viewed 534 times
Mosquito.mov ( 2MB ) - Viewed 267 times
Hookah.mov ( 2MB ) - Viewed 212 times
Client: G4TV
Product: E3
Titles: "Mosquito," "Cheetah," "Dog," "Hookah"
Airdates: "Mosquito" - May 2, 2006
"Hookah," "Cheetah," "Dog" - May 3, 2006
Ad Agency: 72andSunny / Los Angeles, CA
Executive Producer: Sam Baerwald
Producer: Lorraine Kraus
Creative Director: Glenn Cole
Creatives: Steph Baik, John Boiler
Brand Supervisor: Erika Carter, David Colon Brand Executive: Nikki Peyraud
Visual Effects/Animation Company: Full Tank Animation / Santa Monica, CA
Visual Effects Artist: Jason Brubaker (Illustrator), Chris Do (Animator) Visual Effects Producer: Ben Morris (Executive Producer), Curtis Mead (Producer)
Stock Music Company: Associated Production Music
V/O Record Studio: Lime / Santa Monica, CA V/O Record Engineer: Rohan Young
Mix Studio: Lime / Santa Monica
Mix & Sound Engineer: Rohan Young
72andSunny: http://www.dexigner.com/directory/detail/7479/
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