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Thursday, 15 June 2006 | Senay
An Idea Worth Expanding: Myndology
Local Company Poised for Growth With Design-Savvy, Environmentally Sound Stationery and Study Products
Myndology, formerly Mindbinders, introduces its new and expanded line of stationery and study products. Building on its foundation of "good thinking" with O-ring flashcards for studying, sketching and more, Myndology's new design-enhanced line includes an entirely new line of spiral notebook in a variety of sizes, types and designs. The Myndology Notebook uses the revolutionary Atoma Binding System from Europe, which features a plastic disc binding that allows sheets to be pulled out and then put back in, anytime, anyplace. The sleek design and innovative binding system allows for multiple sizes of sheets to be held in one notebook.
The creative, color infused design and packaging are the result of a collaboration between Myndology and Minneapolis-based design firm Duffy & Partners. "This is a very exciting venture for us - particularly with another Minnesota based, entrepreneurial company. The explosion of design in everyday life and ordinary products is really exhilarating. With Myndology, we have had the opportunity to translate our experience in branding to product design, carrying the brand to a whole new level," said Tricia Davidson, managing partner of Duffy & Partners," said Tricia Davidson, managing partner of Duffy & Partners.
Myndology was born in 1998 with the vision to improve the way people study. Inspired by how Japanese students study while visiting Japan, founder Jason Kinziger conceived the idea of ring bound paper products that keep thoughts and ideas together, while being able to transport pieces or change the sequence of notes to the user's preference. "Myndology was literally founded in my parents' garage. The first Myndology Flashcards were assembled and sold right out of mom and dad's garage," said Kinziger. "Everybody uses these products - kids, college students, educators, and professionals." An innovation in its category, the newly enhanced Myndology line offers refills for its disc bound products to provide an environmentally conscious solution to getting new notebooks.
About Myndology
Myndology was founded on the principal of changing the way people study and learn. The small business began selling flashcards to everyone from elementary schools to college bookstores to nationwide distributors. Founded by entrepreneur Jason Kinziger in 1998 as Mindbinders, the company's name change to Myndology in 2006 allowed for product redesign, product line expansion, and the opportunity to make "good thinking" our science of study. With its newly redesigned and branded product lines, Myndology continues to create cleverly simple solutions to making the best stationery products in the world. Additional information can be found at http://www.myndology.com
About Duffy & Partners
Duffy & Partners believes stronger, smarter design multiplies a brand's value in the marketplace. Founded in 1984, Duffy has established a reputation for using compelling and strategic design to build brands. Duffy's award-winning work spans all design disciplines from corporate identity, brand identity, packaging design, new media, and environmental design. Clients have included, among others: Coca-Cola, The Islands of the Bahamas, Jim Beam, Kellogg's, McDonald's, St. Paul Travelers, Sony, Starbucks, The Susan G. Komen Breast Cancer Foundation, the Thymes, and Toyota. Additional information can be found at http://www.duffy.com
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