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Saturday, 17 June 2006 | Senay
Elizabeth Kiester Joins LeSportsac as Creative Director
Former Fashion Editor and Stylist for Leading Publications such as YM, Marie Claire, JANE and Seventeen
Former Global Concept Director for Abercrombie & Fitch
LeSportsac, a leading manufacture of functional and chic handbags, has named long-time fashion industry leader Elizabeth Kiester as its new creative director and brand spokesperson. Primed with her unparalleled knowledge of the young, hip market, Kiester will be responsible for setting the creative direction for the company worldwide, including all 40 global markets. She will ultimately serve as LeSportsac's style authority, forecasting future trends, lending a creative eye to product design and conceptualizing visual merchandising. In essence, Kiester's goal is to help elevate the playful and modern brand through thoughtful product extensions and innovative partnerships, while evolving it into a complete lifestyle destination.
"I am very excited about this opportunity to work with LeSportsac," said Kiester. "The brand has already accomplished so much in terms of creating fun, innovative programs to really connect with their customer. To be able to step into a situation and help shape the brand globally is an once-in-a-lifetime opportunity. It's exciting to be able to bring to the table what I have learned throughout my many years in the fashion world and put it to use for LeSportsac."
Formerly the Global Concept Director for Abercrombie & Fitch, Kiester has an impressive list of credentials. A sought-after fashion director and editor for some of the country's leading fashion publications, including YM, JANE, Marie Claire, Seventeen and the former Mademoiselle, as well as a stylist for many notable brands including BCBG Max Azria, Banana Republic, Cynthia Rowley, J.Crew and the GAP, Kiester will employ her considerable fashion acumen to enhance the LeSportsac brand and bring it to the next level.
"With Elizabeth in this newly created role, we will be able to raise our profile among our target audience of young and playful fashion seekers while introducing even more innovative and inspiring brand collaborations for our customers to enjoy," said Kenneth Landis, Chief Executive Officer, LeSportsac. "We are thrilled to be able to work with Elizabeth as we continue to bolster our profile as a key player in the industry. Her reputation and credibility as one of the most respected and knowledgeable fashion authorities is virtually invaluable."
LeSportsac also announces it is developing an aggressive national expansion strategy that will add at least two additional stand alone retail locations this year and at least four next year. The expansion incorporates adding many more national department stores to LeSportsac's retail roster, making it easier for LeSportsac's dedicated customers to shop for their favorite bags and accessories.
About LeSportsac
LeSportsac, Inc., was founded in 1974 and currently employs personnel at its New York World Headquarters, sales offices, shops and manufacturing and distribution facilities. In 1975, the Company revolutionized the accessories industry with the introduction of the Classic Collection of fold-in-a-pouch ripstop parachute nylon bags and luggage. Thirty years later the LeSportsac bag has become an American classic around the world.
The Classic Collection has established LeSportsac as the leading American brand of casual nylon bags in the U.S., Asia and Europe. The Collection's hallmarks are sporty American styling, a wide color and print assortment, lightweight functionality and proprietary high performance fabrics and hardware. The product line includes a complete range of luggage, totes, handbags, messenger bags, school bags, backpacks, sport specific bags, attaches and accessories.
The LeSportsac collection is available at the LeSportsac flagship store located at 1065 Madison Avenue in NYC, in Soho at Spring Street in NYC and in LA at 8500 Beverly Blvd. The collection is also available online at http://www.lesportsac.com
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