
Tuesday, 4 January 2005 | Levent OZLER
Mavi Jeans Teams Up with Design Group Pvblic
Mavi Teams Up with Design Group Pvblic for Limited Edition Tees
Mavi, the world traveler and maker of jeans that fit, teamed up with design group Pvblic to produce a line of limited edition tee shirts to be sold in the Mavi New York, Montreal, Toronto, Berlin and Frankfurt stores. The shirts are priced from $58 - $68 and are each printed by hand to make each garment one-of-a-kind.
The Mavi by Pvblic men's and women's tees are part of an ongoing collaborative series in which Mavi partners with talented boutique graphic designers, illustrators and artists to produce limited-run unique garments.
The Mavi by Pvblic collection consists of three women's styles in seven color ways and two men's styles in five color ways. This product group is the first in this continuing series of limited edition products offered to complement the Mavi collection. "We are really thrilled to have collaborated with Pvblic. They bring such an original design perspective that compliments Mavi's collection perfectly," said Mavi America Design Director Andrew Payne. "Offering these types of products keeps our stores fresh and adds another dimension to our already solid collection."
Pvblic is an NYC based design group headed by Jayme Thaler and Ivan Vasilyevich which produces a line of original silkscreen designs that are sold in downtown boutiques. Pvblic is the product of innovative design and years of commitment to create exciting and unique garments.
Mavi, a privately held company was founded in Turkey in 1991 and launched its premiere US collection in 1996. Sold in better specialty and department stores across the country, as well as internationally, Mavi designs and produces a full line of men's and women's apparel and accessories. Mavi owns and operates three stores in North America - New York, Vancouver, and Montreal as well as internationally. To experience all that Mavi has to offer visit: www.mavi.com
|