Friday, 7 January 2005 | senay
Mario Testino Shot Madonna in New Versace Campaign
Pictures' Preview
The house of Versace has called in two favorite superstar pals for its latest advertising campaign in November. In a major break with recent seasons, Mario Testino shot Madonna in London for the label's next women's ad campaign, which will break in February 2005 issues of major magazines.
The ads, shot in a London studio, represent a major change in style for the house, which for most of this century has used Steven Meisel to shoot its major publicity efforts. The move also signals a renewed burst of commitment from Donatella Versace, newly revitalized by her trip to substance rehabilitation clinic this summer. The combination is not unprecedented, as Versace used the duo of Madonna and Testino back in the mind-nineties. The decision to drop Meisel in favor of Testino is understood to have been inspired, in part, by concern that Meisel has become too much of a ubiquitous presence in fashion advertising. A perennial snapper of US Vogue covers, Meisel regularly shoots oodles of ad campaigns for the major houses. [yahoo news]
The Office : Madonna Style
Ask most people to describe Madonna' and you're unlikely to be offered "typical working woman". But that's how Brana Wolf styled her, for the latest Versace ad campaign, shot by Mario Testino.
Although the stunning images of the Material Girl office-bound remind us of no working environment we've ever seen, we wouldn't have it any other way. Seen lounging on her office daybed (every office should have one) in classic Versace print shirt and jeans, perhaps deigning to lick the occasional stamp, this is office life Versace style.
The fashion giant will spend $20 million on its ad campaign this year, a sizeable chunk of which will be headed Madonna's way. But, according to Donatella Versace, she's worth it: "She's an icon. She's an innovator, a groundbreaker and she's the best in her field. She relates to women of all ages. She's got extraordinary personal style and has been a friend of mine and the house for many years." [www.vogue.co.uk]
 
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