Monday, 7 August 2006 | Levent OZLER
Jetset Studios Shows Animal Magnetism with Barnyard Movie Site
for Paramount & Nickelodeon
Paramount Studios enlisted Jetset Studios for a collaboration in online marketing for the animated feature release "Barnyard: The Original Party Animals" via its official website www.barnyardmove.com. The film has just enjoyed a great opening weekend, and is the number one family film in America.
Milking animal-related puns and quips for all they are worth, the barnyard.com site taps into popular culture icons and trends via a Moospace Page for each of the film's lovable characters (Otis the Cow's Favorite TV show? Cattlestar Galactica. Favorite Book? That Was Hen, This is Cow by S.E. Hinton). Click over to Barnflix and visitors can see the Barnyard gang's favorite film titles with carefully rendered cover art including "Apocalypse Cow." Far from stock characters, the Barnyard website showcases some highly cultured (and cud-ly) creatures as well as the original and theme-appropriate games Boy Tipping, Jersey Joyride and Barn Barn Revolution.
The concept was developed and written by Jetset Studios' Creative Director Russell Scott who notes, "Barnyard has a rebellious feel to it - the comedy is very in-your-face, and the characters are so much fun that we strove to create a site that really captures the spirit of the film."
About Jetset Studios
Jetset Studios has created extremely effective online campaigns for 20th Century Fox, Universal, Paramount, Dreamworks, Sony, LionsGate, and NBC, producing websites, viral features and original content for such high-profile properties as "King Kong," "The 40 Year Old Virgin," and "Talladega Nights: The Ballad of Ricky Bobby."
Jetset Studios: http://www.dexigner.com/directory/detail/7951/
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