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Wednesday, 9 August 2006 | Levent OZLER
Design Within Reach Annex Opens in Secaucus, New Jersey
     
National Modern Design Retailer Establishes Its First-Ever Outlet Store Offering the entire New York Metropolitan Area Substantial Savings on Modern Design Solutions
Design Within Reach announced today the opening of its first-ever outlet store in Secaucus, NJ. The Secaucus outlet will offer New York and East Coast area residents access to a wide selection of design solutions from the biggest names in modern design with up to 60% reductions from retail prices.
The Annex features overstocked, discontinued and returned inventory items as well as samples used in studios. The Annex will also offer the full product assortment from the Design Within Reach at regular retail prices. The Annex complements DWR studios around the New York metropolitan area, including locations in Brooklyn, Manhattan, Connecticut and New Jersey.
"The Annex is a one-stop resource for some of the most innovative modern design of the past and present, only with a few of life's dings and dents," said Arwen Schreiber, Proprietor of The Annex. "The results of returns that may have been jostled in their journeys, we think the flaws give them a history that is all their own."
The Annex houses a 22,000 square foot interior featuring a broad range of modern design products for the home, workspace, restaurants, galleries and public spaces. For the first time ever, these items will be available year-round at discounted prices. Regular merchandise will be available at a 10% reduction. Slightly flawed pieces will be priced at 20% reductions. Pieces with more substantial flaws will be priced with up to 60% reductions.
"The opening of The Annex is a coup for modern design enthusiasts," notes Arwen Schreiber. "We are excited to offer the best value in modern design with this unmatched assortment of product."
Design Within Reach provides easy access to design solutions traditionally found only in designer showrooms. Design Within Reach is a one stop resource for modern design. Characteristics of this twentieth century movement are simplicity, originality, quality, longevity, intelligent use of materials and the avoidance of superfluous ornamentation or period styling. Design Within Reach curates the best of modern design made with current technologies and production methods to create more useful products for a broad audience.
The Annex is located just off the New Jersey Turnpike in a central location for consumers and is opening in this area specifically to be near the New York market as it is the hub for DWR. DWR is well known to metropolitan area residents. Many residents are already customers via DWR's popular catalog, existing studios and Web site (www.dwr.com). The addition of this location offers existing and new customers throughout the East Coast more opportunity to interact with and experience the classics, while introducing what is new and exciting in modern design.
Design Within Reach - Annex
55 Hartz Way
Secaucus, NJ 07094
(201) 325 - 8411
Monday - Saturday 10am-7pm
Sunday 12-5pm
About Design Within Reach, Inc.
Design Within Reach, Inc., founded in 1998 and headquartered in San Francisco, is an integrated, multi-channel provider of distinctive modern design furnishings and accessories. Using a single common "in stock and ready to ship" inventory, the company markets and sells its products to both residential and commercial customers nationwide through www.dwr.com, the DWR catalog, Studios, and direct sales force.
Design Within Reach: http://www.dexigner.com/directory/detail/5625/
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