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Thursday, 24 August 2006 | Levent OZLER
Perception Creates Complete Show Package
for New Bravo Reality Show Million Dollar Listing
Perception, the 2006 BDA World Gold winning design post studio founded by former R/GA creatives Jeremy Lasky, Danny Gonzalez and Brendan Werner, lent its considerable creative talents to a challenging show open/packaging for Bravo's newest reality show Million Dollar Listing, which delves into the high-stakes game of Southern California real estate. The show premieres Tuesday, August 29 at 9 pm.
Million Dollar Listing follows the trials and tribulations of two real estate companies, one in Hollywood and one in Malibu, and exposes the intense work and competition that it takes to move the hot listing of the week. Each episode showcases a real estate listing from Hollywood and a listing from Malibu, starting from the beginning of the selling process and moves toward the coveted close. Viewers see the ups and downs as a dozen of California's biggest and best homes as they go up for sale.
"Bravo wanted us to capture the drama of the home-buying experience from both sides the buyers, the sellers and especially the real estate agents who are the real stars of the show," said Lasky, Perception's Design Director.
It was a challenge, Lasky said, because of the limited amount of elements they were able to work with. "Because they were still filming the show, we only had some low-res DV footage and still photos to work with. From that we needed to set up the show and create something visually engaging to draw viewers in, but also adhere to a real estate esthetic of making every room in all the homes look amazing," added Lasky.
Intercut with actual audio from the show, the open features a series of intricately composited shots culled from numerous sources, coupled with some fast-paced camera moves that bring viewers quickly in and out of these aspirational homes. The end result is a richly detailed tour of Hollywood's most amazing real estate.
"We took the idea of a photographic collage and ran with it," said Gonzalez, Perception's Visual Effects Director. "Literally every element in every scene was composited to create the perfect look throughout. We also shot our own live action footage of buyers, sellers and agents against a green screen, which was then composited into the open."
In addition to the show open, Perception also created transitions, lower thirds, chapter headings and profiles of the people on the show and numerous graphics that will be incorporated into the show.
About Perception
Founded in 2002 by former R/GA creatives Jeremy Lasky (Design Director); Brendan Werner (Editorial Director); and Daniel Gonzalez (Effects Director), Perception's mission is to create world-class commercial visual art. The company was honored with seven 2006 BDA awards, including a World Gold for Total Show Package for ESPN Classic's Ringside, as well as an Emmy nomination.
Specializing in high-end motion graphics and visual effects for top advertising agencies, broadcast networks and film studios Perception's work includes commercials, network on-air design/promos, show opens/packaging, film title sequences, trailers, music video, corporate video and web design. Since its launch the company has completed assignments for ABC Sports, HBO, Cinemax, ESPN, ESPN2, ESPN Classic, AMC, We, Spike TV, Voom HD, Bravo!, Miramax, McDonald's, Sony Music, TV Land/Nickelodeon, FUSE Channel, Ogilvy and Mather, Time Warner Cable, Dish Network, VOOM, Playboy Entertainment, Purina, Avrett Free Ginsberg, Showtime, Grey Healthcare, and The Constitution Center, Philadelphia, PA.
Perception: http://www.dexigner.com/directory/detail/8097/
Toolkit:
Adobe After Effects, Adobe Photoshop, Adobe Illustrator
Apple Final Cut Pro
Cinema 4D
Creative Credits
Client: Bravo!/World of Wonder
Project: Million Dollar Listing (show open/packaging)
Design/Production/Post: Perception, New York
Live Action Directors: Jeremy Lasky And Danny Gonzalez
Design Director: Jeremy Lasky
Visual Effects Director: Danny Gonzalez
Editorial Director: Brendan Werner
Designers/Animators: Christian Gaetgens, Austin Shaw, Curt Neumann
Animator: Matthew Lane-Smith
Editor: Tim Goodwin
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