Sunday, 10 September 2006 | Levent OZLER
Adolescent Creates Graphics Packaging and Promo for TMF's You Choose
 AD TMFYC.mov ( 9MB ) - Viewed 341 times
New York-based design studio, adolescent produces graphics packaging for UK music channel TMF's new viewer-voted music program You Choose.
You Choose is TMF's first viewer-voted music program and adolescent created clever, vibrant graphics packaging to hook folks in. With addictively cute icons pulsing to a synth beat, adolescent mixes the quirky and efficient style of a Japanese supermarket with a nostalgic love for retro technology to create a promo that's unavoidably catchy.
The promo begins with animated icons in vending machines bopping along to synth beats as a classic robot voice chants "Choose Choose Choose!". In each scene, objects and shapes from cherries & stars to Ipods & plastic swans, flash their colors, fighting for attention, craving to be chosen. Finally, a hovering UFO catcher plucks your favorite from the conveyor belt like a prize: a bubbly heart which inflates into the You Choose logo.
Every beat and every fun icon in the promo is delicious, and adolescent succeeds in presenting You Choose as attractive to an infinitely wide audience -which it is of course, seeing as the programming is up to you.
AD TMFYC.mov ( 9MB ) - Viewed 341 times
About Adolescent
Based in New York with international presence, adolescent creative team has been responsible for producing innovative creative work for a variety of projects for entertainment, government and environmental organizations alike. adolescent has collaborated with VH1, MTV Europe and Ireland, Sony Pictures Entertainment, Adidas Originals and the British Government. The team is working on image and brand projects in the areas of broadcast and print media.
Adolescent: http://www.dexigner.com/directory/detail/7888/
|
