Sunday, 24 September 2006 | Levent OZLER
Concrete Pictures Expands Creative Team with David Sparrgrove
Strengthening its innovative and edgy team of award-winning creative executives, Concrete Pictures has announced that David Sparrgrove has joined the company as Creative Director. Reporting to Senior Vice President of Creative Services Andy Hann, Sparrgrove will actively creative direct projects as well as oversee the Broadcast team in the L.A. offices.
Sparrgrove started his career as the ninth employee at Pittard Sullivan, creating graphic packages for CBS. As one of the youngest designers in the industry at the time, his gifted work then landed him at E! Entertainment Television, where he amassed numerous industry awards including Type Directors Club, BDA, Telly and AIGA. It was during his time here that he discovered his love for After Effects-a Macintosh broadcast animation tool. Sparked by new creative opportunities, Sparrgrove developed the first full-motion broadcast package to be created entirely on the Macintosh.
"David has a phenomenal gift. His specialized expertise with 3D design and animation combined with a passion and highly stylized work will prove to be a huge asset to our creative team," commented Hann.
Prior to joining Concrete Pictures, Sparrgrove joined forces with David Hwang to launch V12. During his eight years with the company, Sparrgrove created a lasting relationship with ESPN, resulting in award-winning packages for the NBA, the Great Outdoor Games, Monday Night Football and the X Games. He also worked on numerous other high profile projects including HBO, Cartoon Network, Showtime, GSN, UPN and USA among others.
About Concrete Pictures
A creative agency and multi-platform production company, Concrete Pictures creates compelling video, film and interactive television experiences that identify and promote its clients' brands, while entertaining and informing viewers. Representing the next generation in creative media companies, Concrete Pictures has expanded across traditional industry boundaries to overcome the challenges facing its clients while identifying and seizing other new opportunities in today's rapidly growing home entertainment environment. For more information, visit http://www.concretepictures.com
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