Saturday, 7 October 2006 | Levent OZLER
Changing a Logo & Making It Right: CoreBrand
Changing a logo requires a tremendous investment in time, money and emotion.
In the flood of media & analyst coverage surrounding a launch, it also provides opportunity to signal change and send strategic messages to the world. With that in mind, it's crucial that a logo change happen for the right reason: whether it be a shift in business focus, a merger or divestiture, acknowledgment of a cultural change or other.
Without a solid strategic foundation for the new logo, that flood of media and analyst coverage, not to mention employee scrutiny may drown you. Here are the top ten reasons to change a logo.
Andrew Bogucki. Principal, Creative Director. With more than 10 years of experience in developing world-class brands, Andrew directs all creative activities at CoreBrand. Before joining CoreBrand, Andrew was Design Director at Interbrand Schechter where he was integral in creating corporate identity systems for clients such as MCI, MasterCard International and BankBoston. Since joining CoreBrand, Andrew has developed world-class design and identity systems for American Century, Hitachi America, CreoScitex, AT&T, GeneralCologne Re, and Ciba Specialty Chemicals.
Corebrand: http://www.dexigner.com/directory/detail/8480/
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