Thursday, 12 October 2006 | Levent OZLER
Podcast Interview with Robert Brunner: Life at Apple
"Be A Design Group: Be A Design Cast 22: Robert Brunner": A Stimulating Podcast Discussion with Pentagram Partner Robert Brunner Offers the Scoop on His Career Highlights....and Personal Shopping Habits
Early Days of Apple Computer Design-Thinking and Innovation is Shared by Former Apple Head of Industrial Design
An entertaining window into Pentagram Partner Robert Brunner's career can now be heard through a podcast by "Be A Design Group" blog, featuring everything from fascinating nuggets of information about his work at Apple Computer to a pop quiz on his personal purchasing habits and other lighthearted trivia.
For Apple Computer fans who relish details of the company's design evolution, this podcast is a gem. Brunner offers the inside-track on the early days of Apple's design revolution, from the birth of the first laptop computer to the controversial offering of a dark color mobile computer when the prevailing industry standard was beige.
Designers who dream of creating their own product can hear first-hand experience Brunner's transition from industrial designer to industrial designer-manufacturer with the recent launch of his outdoor grill, Fuego. The challenges and subsequent breakthrough of launching his own-branded product illustrate how persistence and a positive attitude can help launch a unique product in a crowded market place.
Through personal anecdotes, Brunner examines the idea of what design is, and what is possible, offering examples of his experiences of navigating design strategy for corporations to odd-ball new business requests. Student designers will want to bookmark this podcast to gauge "tips from the master" regarding how best to present their ideas and portfolio, and what to avoid. "Be a Design Group: Be a Design Cast 22: Robert Brunner" is essential listening for anyone interested in Brunner's corporate experience in design strategy for some of Silicon Valley's biggest names or whether he prefers his iPod black or white.
Listeners can visit iTunes music store>podcasts>arts>design>be a design cast or
http://www.beadesigngroup.com/blog/archive...obert_bru.shtml.
Duration: 30 minutes
Pentagram is a privately owned international multi-disciplinary design consultancy, formed in 1972. Its services span identity, publications, packaging, product, interactive communications, exhibition and environmental design. The firm has offices in London, New York, San Francisco, Berlin and Austin, Texas. Seminal projects include Citigroup identity, United Airlines identity, interior, interactive and signage design, Nike Typhoon Watch design and exhibition design for The Rock and Roll Hall of Fame in Cleveland, Ohio. Pentagram has been featured in top lifestyle and business publications, including The Financial Times, Business 2.0, Inc. and The New York Times.
Pentagram: http://www.dexigner.com/directory/detail/6119/
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