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Thursday, 2 November 2006 | Levent OZLER
Reelz: Trollbäck + Company Brands New Network
Trollbäck + Company just put another notch in its network branding belt. On the heels of completing high profile network rebrands for CourtTV and CBS, the Emmy-winning creative studio leveraged its highly-respected TV design and branding skills for Reelz, a new 24/7 network dedicated to producing news and informational shows about movies.
The highly coveted project found Trollbäck + Company crafting a look from scratch, creating an eye-popping logo, on-air designs and print collateral for the channel and its numerous shows. According to Rod Perth, President of Reelz, the network launch on September 27 was the largest in history with 27 million satellite and cable subscribers.
"We've worked on redesigns and rebrands, but we have never built a network identity from the ground up," said Todd Neale, Art Director at Trollbäck + Company. "At the time we started this project, there were no shows in place, no logo and no name for the channel; it was more or less a tabula rasa."
"We played around with simple graphic shapes that we associate with movie language, like the MPAA logo and the typography of a movie poster," said Jakob Trollbäck, Founder and Creative Director or Trollbäck +Company. "We wanted to portray the eloquent graphic elements you see in movie credits or opening titles."
Trollbäck + Company took the movie language one step further with animated network IDs. With the purpose of serving as a brand and giving the network a personality and attitude, the IDs were selected to be done in animation in order to portray Reelz as a fun and contemporary station. Taking cinematic clichés like a car chase or defusing a bomb, the company chose an illustration style and ended up creating something playful.
Cable and satellite distributors led by Comcast, DirecTV, Time Warner and EchoStar have signed up to air the channel.
Technology used: Mac, Photoshop, Illustrator, Final Cut, After Effects.
About Trollbäck + Company
Trollbäck + Company is a visual and conceptual creative studio producing expressive and purposeful graphics, design and live action for advertising, broadcast, and entertainment.
Led by creative directors Jakob Trollbäck and Joe Wright, the collaborative group of designers and writers creates motion graphics, print, environmental and web design. T + Co's trademark approach relies on unorthodox thinking and storytelling, and the belief that a compelling and focused message has to shine through for any communication to be truly successful.
Trollbäck + Company: http://www.dexigner.com/directory/detail/7908/
Credits
Project Title: Reelz Network Launch
Artwork Requirements (e.g. jpeg, quicktime): Quicktime
Contact for Client Approvals: Patty Lavigne
Contact for Client Quotes: Patty Lavigne
Contact for Trollbäck quotes: Aimee Przybylski
Assignment Category (e.g. main title, TV spot): Network branding
Product Name: Reelz Network launch graphics
Launch date: 9/27/2006
Client Company: Reelz Channel
Client City, State: Los Angeles, CA
Client credits (if applicable)
Patty Lavigne - SVP Creative Services/ Marketing
Rod Perth - President - Television
Chris Kerrigan - EP/ Marketing Director
Trollbäck + Company
Art Director: Todd Neale
Creative Director: Jakob Trollbäck
Senior Designer: Anna Minkkinen
Designers
Jens Mebes
Ders Halgren
Christina Rüegg
Paul Schlacter
Wyeth Hansen
Pam Olecki
Copywriters
Matt Fraction
Todd Neale
Paul Schlacter
Greg Slagle
Derekh Froude
Producer(s)
Michele Watkins
Rosali Concepcion
Trisha Cunningham
Jenn Dewey
Executive Producer
Aimee Przybylski
Melissa August-Levin
Vendor Companies (e.g. music/sound and edit houses): Man Made Music (music/sound)
Vendor City, State: New York, NY
Hardware/Software: Mac, Photoshop, Illustrator, Final Cut, After Effects
Creative Strategy
"We played around with simple graphic shapes that we associate with movie language, like the MPAA logo and the typography of a movie poster," said Jakob Trollbäck, Founder and Creative Director or Trollbäck +Company. "We wanted to portray the eloquent graphic elements you see in movie credits or opening titles."
Trollbäck + Company took the movie language one step further with animated network IDs. With the purpose of serving as a brand and giving the network a personality and attitude, the IDs were selected to be done in animation in order to portray Reelz as a fun and contemporary station. Taking cinematic clichés like a car chase or defusing a bomb, the company chose an illustration style and ended up creating something playful.
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