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Tuesday, 7 November 2006 | Levent OZLER
UK Student in Final Global Electrolux Design Competition
Electrolux, a leading household appliance innovator, announces it has selected nine finalists for this year's Design Lab competition. Amongst the selection is Royal College of Art student Kleber Puchaski who has designed the Electrolux Hydrosphere which allows food to be freshly grown in the home. The Electrolux Hydrosphere was selected as a finalist entry by leading designers and product specialists within the Electrolux Group.
Kleber is in his 3rd year at the Royal College of Art studying towards his PhD in Vehicle Design. He said "I graduated as a product designer at the PUC (Pontifical Catholic University in Brazil). My final project was a Concept car called MOYA which received two design awards. Just after that, I worked at Racco Cosmetics as a graphic designer. In 1997, I joined HSBC Bank with the responsibility for all the design issues from concept to execution and roll out. One of the most significant achievements was the HSBC re-brand project which was a 5 year project. HSBC bank in Brazil has more than 1500 branches around the country.
More recently, I have been dedicating myself to academic research, which is also balanced with practice in areas such as branding and design. In 2003/2004, I took my Masters course at Brunel University in Design and Branding Strategies and currently I am engaged in a PhD research at the Royal College of Art's vehicle design department. My research is focused on Branding Strategies and Product Innovation through design in the Automotive Industry. I've also been looking at how influential both subjects are on people's perceptions."
In this fourth annual final of the Electrolux Global Design Lab competition, design students are being challenged to seek food preservation and preparation solutions that promote healthy eating habits for the 2016 consumer.
A jury of internationally renowned members of the design community will judge the final selections based on their design and innovation, while taking functional, aesthetical and emotional aspects into account.
Jury members in this competition include leading designers Humberto Campana and Fernando Campana, world renowned chef Tetsuya Wakuda, NASA Space Architect, Constance Adams and the head of Electrolux Design, Henrik Otto. The finalists have all been invited to the final judging event and award ceremony in Barcelona in November where the winner of Design Lab 2006 will be announced.
Finalists of the Design Lab 2006 competition are:
- Eduardo Altamirano (Universidad La Salle, Mexico)
- Jonathan Assaraf ( Savannah College of Art and Design, USA)
- Clayton Tolomiotti Resende (School Positivo University Center, Brazil)
- Teeravit Hanharutaivan (King Monkut Institute of Technology, Ladkrabang, Thailand)
- Christian Jung (HFG Pforzheim, Germany)
- Metin Kaplan (Istanbul Technical University, Turkey)
- Brian Chuan Chai Law (National University of Singapore, Singapore)
- Kleber Puchaski (Royal College of Art, London, United Kingdom)
- Yirong Yang (Southern Yangtze University School of Design, China)
In 2005, the Design Lab Award went to Airwash (Singapore), a waterless washing unit that uses negative ions, compressed air and deodorants to clean clothes, while featuring an intuitive, ecological and sleek design.
More details on the current as well as past finalists of Design Lab can be found on the competition's recently revamped and dedicated website: http://www.electrolux.com/designlab
Electrolux: http://www.dexigner.com/directory/detail/7235/
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