 |
Tuesday, 8 February 2005 | Levent OZLER
Delta and Richard Tyler Unveil New Uniform Design
Los Angeles-based fashion designer Richard Tyler, renowned for his impeccable tailoring and elegant eveningwear, will debut his newly designed Delta Air Lines (NYSE: DAL) uniform collection on the runway during Fall 2005 New York Fashion Week. Tyler's couture designs, which have been worn on the red carpet by such celebrities as Jamie Lee Curtis, Marcia Cross, Felicity Huffman, Rachel Griffiths, Catherine Zeta Jones, Pierce Brosnan, Sarah Jessica Parker, Heather Locklear and Faith Hill among others, will also be shown on the runway in conjunction with the new Delta uniform collection. The pairing of these two elements on the runway is unique to the fashion industry, and promises to be an exceptional interpretation of both form and function.
The sophisticated and perfectly tailored new uniforms will be worn by more than 20,000 Delta Air Lines public contact employees worldwide beginning early 2006. The new look is part of the airline's transformation plan, long-term brand strategy and investment in distinguishing itself in the marketplace.
"Richard Tyler's extraordinary fashion vision and attention to quality has resulted in a uniform design that complements Delta's product, brand and image transformation strategy," said Paul Matsen, Delta's chief marketing officer. "Delta's customer service professionals are ambassadors of the Delta brand and will embody confidence and professionalism in their sophisticated new attire. For Delta customers, the new uniforms represent our commitment to provide a superior as well as stylish travel experience for our customers worldwide." Delta's various employees working in the airport, Crown Room Clubs, city ticket offices, and onboard its airplanes will sport distinct variations of Tyler's designs.
With the use of powerful colors such as midnight, navy, red, platinum and gold, Tyler makes a strong departure from the light grey uniforms of Delta's past. The tailored wardrobe includes knitwear and outerwear to cover all work styles and seasons. Additionally, Tyler will unveil uniform accessory options later this month, including shoes and luggage, that Delta employees can choose to purchase.
"Being able to create a uniform that employees will feel proud to wear and that reflects Delta's rich history and commitment to quality air travel was a wonderful opportunity," explains Tyler. "It allowed me to expand upon the usual boundaries of fashion design to bring back the timeless elegance and style that was very much alive in history during the classic age of travel."
About Richard Tyler
Australian-born designer, Richard Tyler, is best known for his beautifully tailored suiting and exquisite gowns and eveningwear. The Richard Tyler Boutique, located in Los Angeles, California, has been retailing Richard Tyler designs for both women and men since 1988. Richard Tyler lines include Richard Tyler Couture, Richard Tyler Shoes, Richard Tyler Bride, and Tyler, which represents a more urban, yet relaxed L.A. lifestyle. Tyler garnered three consecutive CFDA awards, the fashion industry's highest accolade, in 1993, 1994 and 1995. Richard Tyler designs are developed, manufactured and marketed by Tyler Trafficante Inc, independently owned by Richard Tyler and his wife and business partner Lisa Trafficante. The clothing lines are developed and chiefly manufactured in Tyler's design studio in Los Angeles, California.
About Delta Air Lines
Delta is the world's second-largest airline in terms of passengers carried and the leading U.S. carrier across the Atlantic, offering daily flights to 492 destinations in 89 countries on Delta, Song, Delta Shuttle, the Delta Connection carriers and its worldwide partners. Delta's marketing alliances allow customers to earn and redeem frequent flier miles on more than 14,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. For more information, please visit http://delta.com
Photos by Richard Drew, AP
|
|
|
