Tuesday, 20 February 2007 | Levent OZLER
Brickyard VFX Lights Up the Neighborhood for AT&T
 Suburbia.mov ( 7MB ) - Viewed 187 times
Artist-owned-and-operated effects company Brickyard VFX brings AT&T to residential communities across the nation for the company's new Dish Network promotion. Directed by Robert Logevall for ad agency GSD&M, the commercial features an AT&T van driving through a suburban neighborhood, turning on television sets in each house as it passes by.
The :30 commercial promotes AT&T broadband services. The spot opens on a typical suburban neighborhood street at dusk. As an AT&T van drives past dark homes, windows light up, indicating the flicker of television sets within. The spot continues as the van drives by on a completely darkened street, illuminating windows as it passes by homes. The camera pulls away higher and higher as it reveals an entire neighborhood being lit up as the van continues on its way.
The spot was shot through dark neighborhoods at dusk with lighting effects and CG added in by the Brickyard VFX team. Extensive compositing work was completed to add the glow and flicker of television sets as the van passes by. The closing shot in the spot is essentially a giant 2D matte painting of the neighborhood as viewed from above. Many of the houses are completely computer generated and a CG van was created to help bring the effects together.
About Brickyard VFX
Located in Boston and Santa Monica, Brickyard VFX is an independent visual effects boutique specializing in top quality visual effects from 3D characters through to compositing. Completely artist owned and operated, the company was founded in 1999 to bring clients a level of customer service, craftsmanship and focus difficult to find at facilities today.
Brickyard's problem-solving expertise on set and in the studio has been applied to model, animate, light, texture, track, rotoscope, color correct and render seamless digital effects for Hummer, Visa, ESPN, AT&T, Comcast & Timberland and many other accounts.
Brickyard VFX: http://www.dexigner.com/directory/detail/8649/
CREDITS
SPOT TITLE: "Suburbia"
CLIENT: AT&T
AGENCY: GSD&M
Jonathan Silverstein Group Account Director
Brandon Fowler Account Director
Kristin Davis Account Supervisor
Ashley Carlock Account Manager
Beth Bonargo Asst. AM
Khrisana Edwards Executive Producer
Courtney Langford Broadcast Liaison
Melody Parsons Business Manager
Jeff Nixon Group Creative Director
Dave Stanton Group Creative Director
Bryan Edwards Creative Director
Victor Camozzi Creative Director
Al Jackson Associate Creative Director
Joel Davis Senior Art Director
PRODUCTION CO: Therapy Films
Robert Logevall Director
Audrey Hawkins UK Producer
Ira Brooks US Producer
Tessa Mitchell UK Production Manager
Sandi Mollod Director of US Sales
TELECINE: The Syndicate
Beau Leon Colorist
EDITORIAL: Final Cut LA
Livio Sanchez Editor
Logan Hefflenfinger Assistant Editor
Kelly Garcia Producer
Saima Awan Executive Producer
VISUAL FX: Brickyard VFX
Mandy Sorenson Shoot Supervisor
Patrick Poulation Lead Flame Artist
Robert Sethi Lead 3D Artist
Jay Lichtman Executive Producer
Ananda Reavis Production Coordinator
SOUND: Squeak E Clean Productions
Zack Sinick Executive Producer
TBD Composer
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