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Wednesday, 21 February 2007 | Levent OZLER
Imaginary Forces Captures Memories in "Catch and Release" Main on End Titles
Imaginary Forces (IF) has created main on end titles for the Jennifer Garner film, "Catch and Release," in which her character has to come to terms with her husband's death and deal with the discovery of secrets he was keeping from her before he died.
The romantic comedy was written and directed by Susannah Grant, who also wrote "Charlotte's Web" and "Erin Brockovich."
Creative Director Karin Fong designed a sequence based on a photographer's worktable to support the small-town setting of the film. "Susannah [Grant] wanted to show the realness and warmth of these characters," says Fong. "They're unpretentious people so she didn't want titles that were too tricky or over-designed. Instead, they evoke the beauty of the area in the Rocky Mountain region, and establish a sense of place."
One of the characters in the film is a photographer who documents the group's adventures. By using proof sheets and other photo references from the film, Fong and her team created an organic way to bring the audience back to the characters with the end titles.
Designed & Produced by: Imaginary Forces (IF)
Creative Director: Karin Fong
Designers: Karin Fong, Dana Yee, Arisu Kashiwagi
Editor: Peter Johnson
Inferno Artists: Rod Basham, Edward Black
Head of Production: Ben Apley
Producers: Kathy Kelehan, Jamey Kitchens, Alexis Kronhaus
Coordinators: Alyssa Evans, Merrill Stephens
Studio:
Production Company: Columbia Pictures / SONY
Director: Susannah Grant
About Imaginary Forces
Imaginary Forces (IF) is an entertainment and design company based in Hollywood and New York. Its award-winning work spans the diverse industries of feature film production, entertainment marketing and promotion, corporate branding, architecture, advertising and interactive media. IF's recent work includes identity packages for Lifetime, USA Network, Animal Planet and MTV, as well as effective and compelling broadcast advertising for Nike, Toyota, Pontiac, Smirnoff and Lexus. In entertainment and media marketing, IF created campaigns for such films as Transformers, The Chronicles of Narnia, The Stepford Wives, Signs and both Men in Black films. The company also designed and produced main title sequences for The Break-Up, Ray, The Legend of Zorro, Band of Brothers, Spider-Man, and Seven, and produced the highly successful Blade trilogy. Combining architecture and media, IF has developed branded experiences for IBM, Morgan Stanley, Airbus Industries and the NFL's Baltimore Ravens. The studio is also a principal partner in United Architects (UA), one of six finalists for the re-design of the World Trade Center site at Ground Zero. Combining storytelling, filmmaking and architecture to address the social, emotional, urban, national and international issues, the UA model is now a part of the permanent collection at the Museum of Modern Art. UA recently collaborated on an immersive architectural media exhibit, "Bubbles in the Wine," for the "New York, New York" exhibition in the Grimaldi Forum in Monaco. The company also designed most of the graphical elements for MTV's "Virtual Laguna Beach," based on the popular reality TV series, and created projections for Director Julie Taymor's operatic production of "Grendel."
Imaginary Forces: http://www.dexigner.com/directory/detail/7434/
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