Monday, 12 March 2007 | Levent OZLER
Shilo Deals Another Hand for Cingular and BDBO New York
Second Commercial in Samsung Campaign Spotlights "BlackJack"
 shilo flip.mov ( 4MB ) - Viewed 325 times
Shilo recently completed work on its second high-profile spot for Cingular via BBDO New York. The spot, titled "Flip," was directed, designed, animated, and produced by the bicoastal company and began airing this past weekend. The first commercial, "Blackjack Flourish," introduced the BlackJack last November.
"Flip" showcases Samsung's new ultra-thin BlackJack and Sync multifunction devices. The spot features each phone's capability to view footage and highlights from the user's favorite shows and sports events. Variations on the commercial will be rolled out as a series of spots: The first to air will feature NCAA basketball highlights and other versions will be for American Idol, Ugly Betty, HBO Entourage, HBO Sopranos, Nascar and SNL.
Familiarizing basketball fans with the BlackJack and the Sync, "Flip" introduces the device's latest amenities that are guaranteed to keep fans up-to-date on sporting news.
Combining design-infused storytelling with stunning CG imagery (a visual hallmark of the Emmy award-winning company), the spot glides past in a single uninterrupted take. Following the stylized look of BlackJack "Flourish," the "Flip" commercial features the sleek machines as flipbooks featuring sports highlights. Speeding through the pages, the narrative integrates live action hoops footage within the animation, and demonstrates the clarity in picture and sound of the stylish pocket-sized device. Working from an initial photoreal style, the team dialed back the realism to develop a more stylized look while retaining the detail and texture needed.
The entire commercial plays out in one seamless camera move, which required the team to predefine key points in the animated sequence where one flourish would blend into the next. Throughout the production process the highly complex rigs for the CG hands were constantly being refined and updated to generate the most believable movement and character animation. The Shilo team also paid meticulous technical attention to issues such as frame-rate in order to develop the seamless integration of the footage and flipbook effect.
Shilo
Shilo's daring band of artists, designers, and directors strives to push the boundaries of contemporary commercial production and strike a nerve in an ever-numbing audience. The company is distinguished by its passion for "design-infused storytelling."
Shilo authors emotive and groundbreaking visual experiences through its application of live-action, design, and animation all seamlessly combined with music and sound design. Creating an unmatched hybrid of storytelling and visual artistry, the Emmy Award-winning bicoastal company has the capacity and experience to originate ideas and handle all aspects of production - from concept through completion - with superior creativity and production excellence.
Shilo: http://www.dexigner.com/directory/detail/7949/
|
