Wednesday, 4 April 2007 | Levent OZLER
Trollbäck + Company Rolls Out the Orange Carpet
 KCA.mov ( 12MB ) - Viewed 189 times
Visual and conceptual creative studio Trollbäck + Company recently created the graphics for one of the biggest events in Hollywood, Nickelodeon's star-studded Kids' Choice Awards. Hosted by Justin Timberlake, the show, often hailed as an Oscars for children, airs on Saturday, March 31 at 8 pm with performances by Beyoncé, Gwen Stefani and Maroon 5.
Applying its trademark approach of idea-driven design to an audience of kids and teenagers, T+Co produced a fun and dynamic package closely connected to the event and its location. Tied to the visual elements is a strong narrative in which the cable network's signature green slime and orange blimp play the lead roles.
The energy of the event is captured with graphics full of unexpected twists and playful details, such as Timberlake exploding into slime and the journey of the Orange Carpet rolling out of the ever-present blimp. T+Co used a combination of 2D and 3D to create a slightly surreal world, highlighting surprise and play as the show celebrate its 20th bow.
Trollbäck + Company is a visual and conceptual creative studio producing expressive and purposeful graphics, design and live action for advertising, broadcast, and entertainment.
Led by creative directors Jakob Trollbäck and Joe Wright, the collaborative group of designers and writers creates motion graphics, print, environmental and web design. T + Co's trademark approach relies on unorthodox thinking and storytelling, and the belief that a compelling and focused message has to shine through for any communication to be truly successful.
Trollbäck + Company: http://www.dexigner.com/directory/detail/7908/
CREDITS
Project Title: Nickelodeon's Kid Choice Awards
Contact for Client Approvals: Christina Villegas
Contact for Trollbäck quotes: Joe Wright
Trollbäck + Company
Creative director(s): Joe Wright
Designer(s): Tolga Yildiz, Christina Rüegg, Tetsuro Mise, Bruno Silva
Producer(s): Tandi Rabinowitz, Marisa Fiechter
Executive Producer: Aimee Przybylski
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