Wednesday, 17 October 2007 | Levent OZLER
Anonymous Content Buckles Up with Lexus
 Lexus Slice.mov ( 3MB ) - Viewed 1159 times
Anonymous Content's Christian Loubek takes the wheel in this new spot for Lexus. An announcer speaks about the luxury car's many amazing amenities as the vehicle is systematically dissected. The cross section of the car is revealed in order to see the simplest components. Each comfort and safety sensor is exposed to show how engineers designed the mechanical and electrical elements of the quality car to work together, monitoring the overall performance of the new Lexus ES.
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.
Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, founders Steve Golin, Dave Morrison, Gore Verbinski, and David Fincher combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.
Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.
The Creds
Client: Lexus
Spot Title: Slice
Air Date: October 2007
Agency: Team One
CEO: Brian Sheehan
Executive Creative Director: Chris Graves
CD: Phillip Spuier
Copywriter: John Hage
Management Supervisor: Sandra Flores
EP: Jack Epsteen
Agency Producer: Leah Bohl
Assistant Producer: Erin Finch
Prod Company: Anonymous Content
Director: Christian Loubek
DP: Jeff Cutter
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Jennifer Barrons Editorial: Rock Paper Scissors
EP: Noah Herzog
Post/Effects: A52
Lead VFX/Inferno Artist: Patrick Murphy
Music: Robot Repair
Composer: Doug Darnell and Associates
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
Shoot Location: Santa Paula, CA
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