Sunday, 16 September 2007 | Levent OZLER

Anonymous Content Signs Director Daniel Benmayor

Anonymous Content welcomes Spanish born director Daniel Benmayor to its ever-evolving talent roster of diverse filmmakers. Partner/Head of Commercials Dave Morrison weighed in on the new addition, "We're fortunate to have found such a high-end experienced storyteller who is able to work within the trend of current in the US marketplace. Everyone who knows our current group of directors is aware we are constantly striving to be the best. Daniel's the perfect marriage of filmmaking in a modern cinematic way that never overpowers the advertising concept."

Benmayor has shot award-winning campaigns for clients such as Playstation, Fanta, Renault, Heineken and Sony Ericsson, and worked with marquee brands such as Mercedes, Nissan, Vodafone, Orange, Samsung, Repsol, and Lotus. Benmayor has traversed the globe, shooting around the world in locations such as South Africa, Morocco, and Argentina to name a few.

Daniel was born in Barcelona. After studying Cinematographic Directing and Publicity, he received his Masters in Directing from the University of New York. From there, Benmayor began assisting national and international directors until he made his directorial debut with the international production company RCR Films, of which he is still affiliated.

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, founders Steve Golin, Dave Morrison, Gore Verbinski, and David Fincher combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as "Babel" and "Eternal Sunshine of the Spotless Mind." Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.