Monday, 24 March 2008 | Levent OZLER
Asylum Cushions the Fall for Snapple
 Snapple.mov ( 5MB ) - Viewed 66 times
Asylum creates the wondrous protected world for director Daniel Benmayor of Anonymous Content and Snapple's Antioxidant Water. A young man walks out of a bodega and slowly savors the first refreshing sip of the new, better for you, beverage. His world is suddenly transformed into a safe haven. Underfoot appears sidewalks and streets made of bubble wrap where the buildings are sheathed with layers of plastic sheeting. Even a vicious dog becomes harmless as he is swaddled in a blanket of plastic wrap.
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