Monday, 14 April 2008 | Levent OZLER
Behavior Design Develops Single Web-based Tracking System for Exhibitions and Events
Behavior Design has developed a web-based program for art institutions that allows for simple and convenient methods of tracking exhibition schedules and related events in one easy-to-use system. The Exhibition Schedule Application (ESA) is presently being utilized by PaceWildenstein, one of the world's premier art galleries, representing seminal 20th- and 21st-century artists such as Chuck Close, Tara Donovan, Alexander Calder, Alex Katz, Robert Rauschenberg and Joel Shapiro, among others.
Since 1960, PaceWildenstein has presented over 600 exhibitions of more than 240 artists and published approximately 275 catalogues. With a growing number of exhibitions and events each year, PaceWildenstein needed a manageable application with the structure to maintain a historical timeline of events as well as the ability to project future schedules that was easily accessible to staff at all three gallery locations in New York City.
Behavior's Exhibition Schedule Application was created for easy input, revisions and maintenance of information relating to the intricate planning and execution of an institution's exhibition programming. The Exhibition Schedule Application is a color-coded linear timeline that enables users to visualize overlapping events, import calendars and access notes in different formats and modes of viewing. The Exhibition Schedule Application illustrates timelines by quarters, tracks the specifics of each show, and provides further details with rollover boxes containing relevant information, such as dates, location, event type and the name of the person who last modified it.
"This application eliminates the need for multiple systems dedicated to the task of tracking," notes Jeff Piazza, partner at Behavior Design. He adds, "The single application system also allows users to launch new exhibition plans and publish directly to their website, making one step out of what was once a complicated multi-step procedure. Furthermore, it can be easily customized to fit each institution's particular needs."
Chris Harnden, Director of Operations at PaceWildenstein, says, "We needed a tool that could help us manage and support an ambitious exhibitions schedule, involving a growing number of artists, venues and events. Behavior listened to our needs and came up with an elegant, easy-to-use system capable of handling our robust requirements."
|
