Monday, 24 September 2007 | Levent OZLER
Behavior Design Wins American Graphic Design Award for Fashion Website
Behavior Design has won an American Graphic Design Award for high-end fashion client Inhabit. Awarded by the leading graphic arts magazine, American Graphic Design's competition received over 10,000 entries nationwide and is among the most prestigious and selective, as less than 10% of its entries are honored.
In its third decade, the American Graphic Design's competition recognizes "the best and the brightest" in graphic design according to the competition judges.
Inhabit, a luxury niche fashion brand of cashmere, silk and cotton for both men and women elected Behavior to design its e-commerce web site and the firm's business-to-business extranet. With a high-end celebrity customer base, entrenchments in top retailers, and recent expansion into international markets, an online presence with a streamlined sales processes capable of meeting the needs of both consumers and fashion industry professionals was needed. The web site and extranet facilitate a virtual shopping experience for both customers and clients who now have the power to make informed decisions without delay.
"Inhabit stylishly combines Behavior's two core strengths: usability and elegance," says Behavior partner Christopher Fahey. "The Inhabit web site's design sensibility is completely in synch with Inhabit's exclusive boutique brand and the graceful aesthetics of their products, while being efficient and useful, delivering on the company's core business objectives. We are honored by the AGD's award."
Behavior creates compelling user experiences to help clients strengthen online Brands, improve website usability, increase online revenues, and decrease operating costs. Since 2001, Behavior has directed successful web development initiatives for some of the nation's most visible brands and organizations, including JP MorganChase, Sirius Satellite Radio, AARP, National Geographic Channel, HBO, ResortQuest International, IAC/InteractiveCorp, Unilever, The Museum of Modern Art, Smithsonian Institution and The Onion.
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