Tuesday, 20 November 2007 | Levent OZLER
Black Iris Music Composes an Energetic Medley for Sharp
 sharp floatingscreens.mov ( 6MB ) - Viewed 336 times
The Black Iris collective composes an upbeat, acoustic soundtrack that matches the light nature of the new Sharp flat screen TV. Black-clad men disappear into the background as they hold the televisions in various positions; connecting images on the screens together to attain one cohesive moving picture. As visions of rollercoasters, marathon runners, and surfers riding a wave fluidly move from screen to screen...the music moves as well, driving the energy of the piece.
"We were able to work very closely with the agency creative on this track. The spot is so arresting visually with so much movement, the key was getting something that matched the energy and motion of the picture without overcrowding it. Most importantly though, we all wanted a track that didn't feel like you knew the music was written for a spot, but rather something you would want to listen to and wonder which new emerging band provided the audio."
With studios in NY, LA, and VA, Black Iris is a talented collective of true musicians rooted in the independent music scene, providing original compositions and scores for entertainment, advertising, and media. Because of their deep attachment and connection with the musical underground, the Black Iris label continues to offer fresh and unique sounds that stay ahead of current music trends.
|
