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Monday, 3 March 2008 | Levent OZLER
Boutique Creative Solutions Company the Field Launches in New York
 Entrepreneur and Executive Producer Michael Porte, known for such successful previous endeavors with audioEngine, Crush Digital, and Mad River Post, has opened creative service company The Field. The Field is a creative editorial shop designed to accommodate the changing postproduction environment that has developed in the age of Internet films and HD television.
The Field boasts the talents of European editor Fabrizio Rosetti who has collaborated with the likes of Tony Kaye and Antoine Fuqua, as well as production companies Stink and Partizan on projects for Leo Burnett, Saatchi and Publicis. Editor Mike Siedlecki, who joins from the Concept Farm, is known for cutting projects for ESPN, Home Depot and Bank of NY among others. Also joining is Joe Orlowski previously with Convergence, whose work includes spots for Kodak and branded content (Cadillac 5 Minute Film Festival), and Zak Tucker from Swete Post who is currently cutting the documentary "Who is Wyclef Jean" and was the director/editor of the feature "Poster Boy" starring Karen Allen and Michael Lerner.
Located in the heart of New York's production hub of the Flat Iron district The Field shares its environment with sister company Nth Degree, a branding and motion graphics company, and character animation company Flickerlab. Designed to serve the commercial, broadcast and indie film communities, The Field offers a wealth of talent and resources that can be combined as needed.
"When I looked at what was needed to serve clients in today's market, I saw a need for flexibility and diversification," says Porte. "With The Field, clients can have access to great talent and experts in a variety of areas to produce whatever they need, from editorial, animation and branding for advertising, virals, films and broadcast promotions."
A noted creative advertising professional and entrepreneur, Michael Porte has a 20-year history of creating successful media and advertising companies. After beginning his career as an ad agency producer, he co-founded creative editorial company Mad River Post and subsequently co-founded leading DVD production company Crush Digital Video, Commercial Production company Calypso Films, and PR agency Creative Exposure. In 2007 he sold his partnership stake in mix house audioEngine to run Branding Company Nth Degree and start formulating The Field.
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