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Thursday, 21 February 2008 | Levent OZLER
Clickfire Media Announces Key Management Team Additions
Partner and CD Klaus Heesch and EP Connor Swegle
New York-based interactive design studio ClickFire Media recently recruited Partner and CD Klaus Heesch and EP Connor Swegle to expand their design and production capabilities to offer a full suite of powerful integrated media solutions. With their combined talent, knowledge, and experience, both Heesch and Swegle enhance ClickFire's ability to deliver multi-platform media rich solutions that combine the latest interactive technologies with the design, video, animation, and live-action capabilities of strategic partner Click 3X. Swegle and Heesch both made an immediate splash with their work on My Home 2.0, a multi-tiered campaign with Verizon to raise awareness of the Verizon FiOS experience, comprising of a five-episode reality TV show, live events, trailers, a show package, and an online discussion community. Click 3X and Heesch produced the 30-minute shows, trailers, and website, working closely with agency Campfire on the project.
The additions help ClickFire realize their goal of delivering multi-platform media rich solutions that combine the latest interactive technologies, as well as the ability to draw on the design, video, animation, and live-action capabilities of strategic partner Click 3X. This partnership between ClickFire and Click3x creates an unrivaled offering of fully-integrated solutions that include branding packages, content development, social media campaigns, and advertising/sales material.
CoFounder/President Peter Corbett elaborates, "One of the aims of the firm is to leverage the unique interactive capabilities and talent with the resources and design capability of Click 3X to truly offer our clients the ability to bring any concept to completion. With additional depth in both interactive design and production, we're well on our way. Klaus and Connor share our vision and understand how to both create and execute. They will solidify our ability to build engaging, convincing interactive experiences." Jason Mayo, also a Partner at ClickFire Media comments on the addition of Heesch, "We really wanted to bring Klaus up to New York; we have had a longstanding relationship with him and know the quality of his work. He brings the rare ability to consistently and effectively create a design that supports the narrative and is able to truly capture the essence of the story-and the client's brand-in each of his designs."
Prior to joining ClickFire, Heesch founded his own design firm, Juicy Temples, in 1998, where his ability to manage and motivate a creative team attracted a host of talent. An industry veteran with over twenty years design experience, Heesch's work includes highly successful, high-profile campaigns with Audi, HP/Dreamworks, Rockefeller Center, and CSI:Experience. Klaus adds, "I was attracted to the amazing standards of work at both ClickFire and Click 3X. Their design-centric approach, focus on quality, and flawless execution made this an alluring partnership that I just couldn't pass up. It's a great fit for me." Klaus' unique talent and approach have earned him countless awards for achievements in art direction, design, interactive marketing, and advertising.
Connor Swegle.s comprehensive marketing and production knowledge allow him to shepherd ClickFire.s innovative integrated media campaigns as the firm.s EP. He gained significant experience at The Ebeling Group as the Global Head of Broadcast, launching brand explorations for Nickelodeon UK, Five, and MTV Europe, and also working with the National Geographic Channel and NBC. He also previously served as Head of Broadcast Design Sales at Click 3X, working with a long line of agencies, brands and networks.
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