Tuesday, 4 March 2008 | Levent OZLER
Directv Nascar Daytona 500
Directv recently aired 2 one-hour specials to re-live the excitement of the Daytona 500. The race celebrates its 50th Anniversary this year. Nascar Media Group approached Felix Design to package these highly anticipated shows.
The design team at Felix used beautiful historical stills and vintage racing footage to create the open and look for the first show "The Champions". The challenge was to portray the grandness and scope of this historical event and to create a look that worked for old and new racing footage.
The open takes the viewer through highlights of the past 5 decades of the famous Daytona 500 race. Using a combination of live action footage and cut-out photos, every decade had its own color scheme and is introduced with the years numbers. Multiple layers of footage, photography and typography create a moving collage.
"The Legacy" program consisted of a roundtable discussion of former racing champions, so the open focused on these racers and their achievements. The visual approach was more of a fast paced sports show open. Historical racing footage layered with images of the racers as they look today was edited to fast paced music. A layer of animated typography labeled the drivers.
Felix design is a Broadcast Design Company built on a foundation of creativity, collaboration and versatility. We create brand identity and motion graphics for networks, TV shows and broadcast advertising. Inspired by a clean design aesthestic and a belief in the power of collaboration, we customize each project's visual approach and production team to arrive at a final product that far exceeds the expected.
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