Tuesday, 29 April 2008 | Levent OZLER
Fahrenheit Studio Designs and Re-brands WrapManager's Corporate Financial Website
Artistically Designed with a Personal User Experience Differentiates Company Portal From Its Competitors
Fahrenheit Studio, a new media design and 21st century branding firm, today announced their design and re-branding of another popular investment management site, wrapmanager.com. When WrapManager, a 360 degree wealth management company, needed to re-brand their corporate financial website they turned to a 360 branding firm, Fahrenheit Studio. As a result, the new WrapManager website uniquely stands out from the many other financial players on the Web, giving them a competitive advantage.
Financial-services companies have long been big online marketers, at the same time, firms' online efforts are poorly designed and lack a clear marketing focus.
"The problem with the status quo is that financial websites are impersonal and monotonously deliver their business message without providing a great experience for their customers," said Fahrenheit co-founder and director Bob Weitz. "We learned to tell stories in a passionate straight forward way while producing sites for the music industry. It's amazing what punchy design and a focused message can do to activate and drive the right kind of traffic."
Fahrenheit Studio worked with WrapManager to organize and focus their message, design a brand identity, marketing materials and a web program that clearly communicates the WrapManager story. The entire user experience is easy to find, pleasurable to use and informative.
WrapManager website is a celebration of their message: "There is strength in diversity". Images of biologically diverse natural environments drive home the point that an investor's portfolio is like an environmental habitat and does best when a diverse but dynamic balance is achieved.
Fahrenheit Studio is working with WrapManager to create a 360 branding and marketing effort that includes webinars, online efforts, PR and events to build WrapManager into a nationally recognizable brand. Previously, Fahrenheit Studio produced and implemented a website for investment advisor Navellier & Associates.
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