Friday, 22 February 2008 | Levent OZLER
FUCINA: We Design We Produce
The Faculty of Design and Art of Bolzano at the Salone del Mobile
One of the characteristics of the study model of the Faculty of Design and Art of the Free University of Bolzano, is its close interaction between professional design and the manufacturing world. The teachers are all active professionals in the project field and follow an interdisciplinary teaching approach that intentionally ignores the traditional boundary between graphic design and the product.
In this particular educational environment, the students of Bolzano can develop their creativity and talent, and are often able to create a series of objects with great impact and design value. It would be a shame if the realisation of these projects remained only a dream.
On the initiative of Dean Kuno Prey a group of students was formed to try and realise these projects. With the close cooperation of design student Nicola Gotti as well as Arnbjörn Eggerz, a recent graduate of the Faculty of Economics, a platform has come into being, for the management and distribution of a selection of projects developed by students over the last few years.
 The name that has been given to this unusual and daring initiative is FUCINA (forge), because, just as with pieces of iron, it is there that these newborn ideas, still incandescent and forgeable, can be refined and polished, thus developing a project that is mature for the market.
FUCINA comprises a series of small (and not so small) objects for the home, office and person, accessories that make everyday life pleasant, brightening our leisure time activities such as reading, and conveying comfort, pampering us, and giving us light and warmth.
The projects of the first FUCINA collection, designed and produced by single authors of the Faculty of Bolzano, will be distributed in selected sales points and sold online on a specific website. FUCINA is intended as a small start-up enterprise, in which all profits go to the authors, many of whom are already taking their first steps in the design profession.
The FUCINA collection will be presented on the occasion of the next "Salone Internazionale del Mobile" in Milan, at the "Spazio Rossana Orlandi".
Rossana Orlandi, well-known as a generous promoter of young talent, is enthusiastic about the FUCINA project. In addition to hosting it in her space at the Salone Internazionale del Mobile, she will become its sole distributor in Milan.
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