Tuesday, 22 January 2008 | Levent OZLER
Fujitsu Blends Lifestyle with Design Concepts
Wax lyrical with Fujitsu on how lifestyle and user experiences play a critical role in the conceptualization of today's PC design concepts. Find out what gives Fujitsu's premium LifeBook notebooks and PCs that competitive edge over the rest.
 Fujitsu PC Asia Pacific today reveals the intricacies of design behind today's most sought-after, award-winning ultra mobile PC - the LifeBook U1010, and shares some insight into one of Fujitsu's forward-looking concepts, the exquisite Fabric Concept PC.
Based in Japan, Fujitsu Design Center was established in 1961 to align the design of notebook and desktop PCs to the lifestyles of consumers. In 2007, Fujitsu Limited announced a spin off its design divisions and converted it into a newly established corporation known as Fujitsu Design Limited. There are a total of six departments, and the designers all live by the 'Human Centered Design' philosophy. For every new model, the designers place high priority and importance on user experiences, so that they are able to understand and produce the best possible design which complements the lifestyles of consumers in today's context.
"Design has always been centered on design concepts, ideas and visions. With Fujitsu, it's never only about the aesthetics. Our design philosophy embraces factors such as the lifestyle of consumers, sustainability of the environment, as well as our society at large." says Kenichi Kimura, Chief Designer and Design Consultant, Fujitsu Design Limited, Fujitsu Japan.
Fujitsu's product design concepts and strategies of the company's notebooks and tablet PCs have won several highly-acclaimed international design awards1. Fujitsu Design Limited continuously strives to create more impressive and innovative design concepts to wow the media, our customers and the industry.
UMPC Design History
Following the Ultra Mobile 2005 and Ultra Mobile 2006, where "anytime, anywhere" computing was the main theme, the commercially available world's smallest tablet-convertible UMPC2 created in 2007 was designed to create waves in the market. With a unique 3-in-1 usage where you can use it like a hand-held, tablet or notebook, it was designed to complement the various modes of usage depending on the varying lifestyles of customers.
Fabric Concept PC, 2007
The latest forward-looking concept PC from Fujitsu, this is based on the concept of electronic paper and supports the various usage models due to the flexibility of the display. Meant to simulate a portfolio made of paper, the unit is soft, pliable and can be carried around comfortably.
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