Monday, 14 April 2008 | Levent OZLER
Gasket Studios Rules In Favor Of Visual Effects For All
The value of visual effects to enhance storytelling is deftly showcased in the unique collaboration between design and animation studio Gasket and agency The Reynolds Group on a new campaign for law firm Sieben, Grose, Von Holtum & Carey.
The respected fifty-year-old legal entity has established name recognition in its market but wanted to set the company apart via a fresh television campaign that cuts through the talking-head clutter. With this in mind, The Reynolds Group brought an unconventional series of concepts to Gasket Studios, which seized the opportunity to help bring the quirky spots to animated life. The centerpiece commercial is "UFO" which proves you never know when accidents will happen... or how...
"UFO" opens with a car at a romantic overlook at night. Suddenly an alien spaceship appears and sends a force-field ray down to the vehicle, lifting it high into the air and spinning it around before dropping it in a crumpled heap. The other spots follow suit, with unexpected accidents necessitating the trusted legal representation of Sieben, Grose, Von Holtum & Carey.
"This funny and unexpected concept really excited all of us and presented an opportunity to take the idea and hopefully blow everyone away by taking it to the next level," says Gasket Studios' Greg Shultz.
|
