Sunday, 24 February 2008 | Levent OZLER
Lisa Tse Appointed Creative Director of CHINA NOW
 Luxury creative consultancy Lisa Tse Ltd has been appointed Creative Partner of CHINA NOW. The award winning designer created the core brand identity and visual marketing for the UK's largest celebration of modern day China.
Renown for its creative flair and impressive technical expertise, Lisa Tse Limited specialises in the luxury fashion, lifestyle and technology sectors.
With a powerful academic background and Masters in Industrial Design at Central Saint Martins, demand for Lisa's creative flair and commercial acumen became apparent as she developed relationships with a series of prominent design agencies in London including CMW Interactive, Priestman Goode, Tangerine and Samsung Design Europe, working on practical design as well as creative consultancy.
Whilst working on CHINA NOW, Lisa Tse has been the creative force behind an impressive range of branding communication work, including print, graphic, and web design. This resulted in Lisa Tse Limited being hand selected to design the commemorate book to mark launch of CHINA NOW.
"What's Your China Now?" is a collection of thoughts and images from a selection of key individuals who have contributed towards CHINA NOW, in which Lisa has injected her own creative flair and beautifully concocted print layouts and designs. With her own profile in the book, Lisa has proved herself a force to be reckoned within the cultural and design stakes, both in the UK and Chinese markets.
In addition, Lisa Tse has designed a limited edition Premium Soy Sauce bottle design for Amoy, in celebration of the brand's 100th anniversary, a project developed in collaboration with CHINA NOW.
CHINA NOW has received world-wide support from sponsors and public figures, including Stephen Green, Chairman of HSBC, and Gordon Brown, British Prime Minister. The Lisa Tse studio was appointed to develop the core identity for the festival along with its graphic communications.
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