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Thursday, 6 March 2008 | Senay
Nike + iPod Experience Coming to a Gym Near You
Nike and Apple revolutionized the way people run with Nike + iPod and now the companies are redefining the way people work out by bringing the Nike + iPod experience to gyms around the world this summer.
Nike and Apple are working with major gym equipment manufacturers such as Life Fitness, Precor, Star Trac and Technogym to make their cardio equipment Nike + iPod compatible so health club members can easily track workouts on cardio equipment like treadmills, ellipticals, stationary bikes and stair climbers. Nike + iPod users will simply plug in their iPod nano into the equipment at the start of their workout to automatically record their progress. Users can then connect their iPod with their computer to upload the workout to www.nikeplus.com.
"The Nike + iPod experience revolutionized running. Now we're revolutionizing the gym cardio experience," said Trevor Edwards, Nike's Vice President of Global Brand and Category Management. "We're enabling people who go to the gym an opportunity to set goals, track progress, and compete in challenges with their friends and with other members of www.nikeplus.com. It's a groundbreaking tool for people who want to maximize their workouts."
"The iPod is an essential part of millions of people's workouts and now users can easily set goals and track their progress with Nike + iPod," said Greg Joswiak, Apple's vice president of Worldwide Product Marketing for iPod. "We're excited to be working with Nike and leading equipment manufacturers to bring the Nike + iPod experience to the gym."
At participating gyms, including 24 Hour Fitness nationwide and Virgin Active Health Clubs internationally, members will soon be able to use Nike + iPod to track their workout and log their data.
- Nike + iPod will allow gym members to track progress, set goals and make challenges on nikeplus.com.
- By using the nikeplus.com coaching tools, personal trainers now have the ability to help clients chart their progress.
- When gym users connect their iPod nano to their computer, their workout data is sent to nikeplus.com through iTunes. This workout data is converted to "CardioMiles" so that users of cardio equipment can easily set goals and participate in challenges with runners and with users of other cardio equipment.
- To date, Nike + iPod runners have logged close to 50 million miles on nikeplus.com, making it the world's largest running club.
Nike's innovative Nike + iPod running experience combining music, personal coaching and fitness networking has forever changed the way people run, creating in its first year, the world's largest online running destination at nikeplus.com. Launched just under two years ago, in partnership with Apple, Nike+ lets your iPod nano talk to Nike+ enabled running shoes through the wireless Nike + iPod Sport Kit. Data on time, distance, calories burned and pace is stored on your nano and is easily downloaded through iTunes to nikeplus.com. Nikeplus.com users not only can track their own data, but also challenge others and participate in online forums.
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