Sunday, 6 April 2008 | Levent OZLER
Orange22 Debuts Botanist Blank Canvas at ICFF 2008
Eight icons of design have joined forces with Orange22 Design Lab to launch the firm's Blank Canvas Project. Each designer will create a new edition of Orange22's indoor-outdoor, eco-friendly Botanist furniture. Orange22, which is preparing to unveil the new iconic designs at ICFF this May, has committed to match each designers royalty to a social cause of their choice.
"When we began thinking about the Botanist Blank Canvas project two years ago, we knew we wanted to produce more than furniture. Botanist is about entrusting our colleagues - each of whom we admire, to do what they love and give back in the process. Botanist is simply a unique business model that serves as a catalyst to empower design for positive change," says Dario Antonioni, founder of Orange22.
"The Botanist Blank Canvas Project is an exciting collaborative initiative which gives designers and artists an opportunity to be creative as well as altruistic," added Richard Koshalek, President, Art Center College of Design.
Botanist is a winning formula, because while the project will no doubt produce breathtaking furniture, it will also effect positive social change. Orange22's original Botanist line-which includes a cocktail table, end table, and bench-features intricate surface patterns cut with water-jet technology. Each sleek, metal form begins its life as a Blank Canvas . "We designed the structures to be strong and versatile enough to sustain any pattern we could imagine," says Antonioni. "Now, the industry's most celebrated designers will do the dreaming. Consumers are embracing design more and more each year and now with the Blank Canvas program they purchase furniture products with the knowledge that they too will be making a difference."
This year's 2008 Blank Canvas participants:
Yves Behar
fuseproject, San Francisco
Margo Chase
Chase Design Group, Los Angeles
Milton Glaser
Milton Glaser, Inc., New York
Kahi Lee
Kahi Lee Lifestyle, Los Angeles
Karim Rashid
Karim Rashid, Inc., New York
Joe Ricchio
Ricchio Design, Seal Beach
Massimo and Lella Vignelli
Vignelli Associates, New York
Claude Zellweger
One & Co, San Francisco
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