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Sunday, 20 January 2008 | Levent OZLER
Pantone View: Colour Planner for Summer 2009
 Pantone, the global authority on color and provider of professional color standards for the design industries, announced the release of the summer 2009 edition of the PANTONE VIEW Colour Planner, its cross-discipline color forecasting tool, titled "Independence." Summer 2009 celebrates the spirit of independence and the promotion of individuality. Rather than follow any one specific trend in color, this season focuses on a state of mind and is largely influenced by sociological factors. The changing world and emergence of new markets have resulted in many people taking a proactive stance in their personal contributions to the betterment of the world.
According to Pantone's research, the world of design and merchandising is reacting to a desire for designs catered to a self-defining style. People are increasingly noticing a change in values in the world and interpreting these inspirations to suit themselves.
"The PANTONE VIEW Colour Planner is a critical tool for providing color direction to a wide range of businesses and industries," said Tod Shulman, vice president of the fashion, home and interiors division at Pantone. "For summer 2009, Pantone is forecasting a trend toward color palettes that reflect individuality and make people feel good about who they are."
PANTONE VIEW Colour Planner showcases seven palettes for use in women's wear, menswear, active wear, cosmetics, interiors, industrial design and graphics:
- Female-ism celebrates women as being relevant, positive and beautiful through its use of medium pastels with a tinge of retro glamour.
- Influenced by modern art and architecture, Classic-ism is almost devoid of color except for one medium blue accent. The palette emphasizes a feeling of restraint and austerity.
- With its tart, bold and gregarious colors, Independent-ism is geared toward creative artisans who are unafraid of true originality.
- The range of deep, dark shades of reddish blues and brown in Today-ism provides a proper balance to other more aggressive and colorful ranges.
- Rejecting rationality and uniformity, Absurd-ism allows colors to be libertarian and focuses on the challenge of combining the disproportionate.
- A carnal inspiration and desire for experimentation is the backdrop for Fetish-ism. The colors captivate and seduce to elicit an attitude of freedom.
- Surreal-ism plays with scale, combination and expectation to create unexpected, and even strange, creations.
Published bi-annually 18-24 months ahead of the season, the PANTONE VIEW Colour Planner is based on the PANTONE FASHION + HOME Color System, the most widely used and recognized color standard in the world. It is produced by a team of leading visionaries from all over the world with expertise in different disciplines, providing a comprehensive color forecasting service for multiple design areas, including men's and women's apparel, beauty, interior and industrial design. Within each of the season's most directional color palettes, a general introduction outlines the colors included and the philosophy behind them. In addition, a specific breakdown of each palette covers harmonies, suggested color combinations, and suitable patterns and fabrics according to end use. Individual color swatch cards for all 52 colors are also included.
Pricing and Availability
The PANTONE VIEW Colour Planner for summer 2009 is available immediately at the suggested retail price of U.S. $750 from Pantone directly at http://www.pantone.com, or from PANTONE Distributors nationwide.
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