Friday, 18 April 2008 | Levent OZLER
Porsche Design Now at Zurich-Kloten Airport
Porsche Design Group, Stuttgart, is opening a store at Zurich-Kloten Airport.
Its partner is The Nuance Group AG, which already manages more than 40 shops at Zurich Airport. The 25 m2 store is situated in the Airside Center, the airport's passenger "hub". Since February 2008, Porsche Design has been represented in Switzerland by a shop-in-shop in the Zurich department store "Jelmoli - The House of Brands".
The new sales area will offer a wide selection of Porsche Design products - from watches, suitcases and sunglasses to clothing and mobile phones. The design of the store itself will reflect the functional essence of Porsche Design's premium products, communicating the idea and philosophy of the brand. The Porsche Design range includes classic men's accessories, a sport and fashion collection and electronic products.
Porsche Design has been expanding its airport activities continuously since 2004 and is now represented at international airports such as Frankfurt, Munich, Vienna, London, Moscow, Dubai and Hong Kong. In 2008, it plans to open new stores in Copenhagen and Manchester. There are 28 Porsche Design Stores and 36 shop-inshops worldwide. Porsche Design products are also available from exclusive retailers.
|
