Wednesday, 30 May 2007 | Levent OZLER
Refreshingly Good Packaging Design by Zero Design
Zero Design has just updated the packaging design on Celebrity hairdresser Lee Stafford's range of hairbrushes for Albyn Ltd. The packaging remains in Lee Stafford's signature style of hot pink with a distinctive large colourful barcode.
By utilising the strong trademark colour with a new twist, the packaging now appears refreshed giving the products a new lease of life. The aim was for a design that stood out against competitor products and with such a bold packaging it is no doubt that it will.
Designed by Zero's packaging specialists, emphasis was placed on making sure the design was easily recognisable and embodied Lee Stafford's unique style. It was also crucial that the new packaging provided greater support to the product whilst being visually effective.
The products are adorned with the famous Stafford Dog and the range includes a variety of brushes, each designed by Lee Stafford and his team to tackle different hairstyles.
Zero Design
Zero was started in 1998 as a small multi-disciplinary design company. It has since developed into an award winning Scottish communications agency specialising in Branding, Graphic Design and Advertising for both print and screen.
Zero Design: http://www.dexigner.com/directory/detail/8625/
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