Wednesday, 7 May 2008 | Levent OZLER
Rick Boyko Appointed New Dean of the Cannes Lions Roger Hatchuel Academy
The Organisers of the 55th Cannes Lions International Advertising Festival announced that Rick Boyko, Director and Professor of VCU Brandcenter and former Co-President Chief Creative Officer of Ogilvy & Mather North America, will be the new Dean of the Roger Hatchuel Academy.
Founded in 2003, The Roger Hatchuel Academy provides a complimentary course week to a selection of 35 advertising students from around the world. Whilst attending the week long Festival, the students are taught by both the Dean of the Academy and by tutor Clive Challis, Head of the Advertising Course at Central Saint Martins in London who provides daily training sessions and guides the students through their schedule. They also have a series of tutorials held by leading advertising figures.
"We are truly honoured that Rick Boyko is the new Dean of the Roger Hatchuel Academy. Rick is such a distinguished and well respected industry figure who will bring to The Academy expertise, knowledge and advice. The students could not be in better hands," said Philip Thomas, CEO of the Festival.
Rick Boyko commented, "Having participated by speaking to the Roger Hatchuel Academy since its inception, I have admired what Michael and Clive have built. It is therefore an honour to accept the Deanship from Michael and hope I can continue to help Clive build upon what they have begun."
Rick began his career in 1974 as an art director at Leo Burnett Chicago and moved to Chiat/Day Los Angeles in the 1980s. He joined Ogilvy & Mather New York in 1989 and in 1997 was named Chief Creative Officer and Co-President of Ogilvy's $1.5 billion flagship New York office.
The following year Rick was also named North American Chief Creative Officer, ascending to that post with the mission to reclaim the creative ethos of legendary founder David Ogilvy. While Rick has won most every advertising award there is, he feels most proud of two accomplishments unrelated to advertising.
In May 2001, in honour of his career achievements, Rick was awarded the prestigious Ellis Island Medal of Honour. Then, in October 2001, in the aftermath of the September 11th tragedy, Rick conceived of and was the driving force behind Brotherhood, a tabletop book honouring the 343 firemen who perished. It sold more than 200,000 copies with the $1.5 million proceeds going to the families of the firemen.
In light of Brotherhood's contributions to the Fire Department of New York, Rick was designated an Honorary Deputy Chief in the FDNY. After being an active member of its Board of Directors since 2000, Rick joined the VCU Brandcenter on July 1, 2003 as its managing director.
In addition to teaching, he is responsible for financial and personnel management, as well as fundraising and outreach to individuals and firms in the advertising industry. He currently sits on a number of boards including Martha Stewart Living Omnimedia Inc and the Art Directors Club. Rick Boyko takes over the Deanship from Michael Conrad.
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