Friday, 27 June 2008 | Levent OZLER

Robert Radi celebrates 15 years of product design and development

Robert Radi, an award-winning designer based in Beverly Hills, California, has reached a new career milestone today: 15 years of product design and development done right.

Radi still approaches every new Project with the same enthusiasm and ambition that set him apart fifteen years ago and landed him the first Product Design Account.

"I offer the constant striving to create a product that is best suited to the client, the market, and the consumer" says Radi "In order to do that, we try to understand the entire context for the design, from its place in a company's brand strategy to its tooling in the factory to its future role in a consumer's everyday life. By incorporating these elements into the design process, we are able to produce work that is relevant, intelligent, and, of course, aesthetically pleasing."

Radi is best known for some of his most commercially successful designs-including Personal Microdermabrasion and Consumer Product projects -- that have collectively generated more than $200 million in sales. Radi's entire body of work demonstrates his attention to detail, his unique sense of styling, but also his ability to come up with humorous, original concepts for consumer products.

Radi grew up in Northern Italy, borne into a rich tradition of design and invention within his family lineage. He moved to the United States some 17 years ago and has gone on to achieve considerable acclaim, winning in excess of a dozen design awards in the last four years alone.

Radi has designed products for mass and limited production for companies such as Johnson & Johnson, Guthy-Renker, DermaNew, MeadWestvaco, Snapware, Mattel, Revlon, Apex Digital, Toyota, Neutrogena, Avery Dennison, Aroma Houseware, and Berkshire Hathaway (GINSU Brand) -- to name a few.

In 2006 the creativity and design of Robert Radi, has been recognized in an editorial project by Fusion Publishing (Los Angeles - Stuttgart). The beautifully executed book celebrates the inspired work of 61 pioneering designers who represent the new American generation.

In 2005, Robert Radi launched his Limited Edition Eyewear line, still one of his ongoing pride and joy. He is currently working with several of his high-profile clients on products that will be released in 2009.