Tuesday, 22 January 2008 | Levent OZLER
Superfad Battles Nature with Kung Fu HD IDs
 Kung Fu HD Wind.mov ( 3MB ) - Viewed 1241 times
VOOM HD Networks recently approached Superfad to design and produce new on-air brand identities for Kung Fu HD, VOOM HD's martial arts movie channel offering a line-up of beloved and revered martial arts stars from Bruce Lee to Jet Li. The mandate: To produce live-action IDs utilizing Superfad's Phantom HD camera. The result: A series of four element-driven films that embody the formidable physical and philosophical nature of Kung Fu.
"The door was open to endless possibilities but the idea of a martial arts student conquering each of the elements on his way to becoming master seemed a perfect canvas for not only spectacular slow motion live action, but for a few tasteful visual effects as well," says Creative Director Dade Orgeron.
Ben Rubin, VP, Brand Creative Director at VOOM HD Networks was thrilled with the result. "The IDs capture the true spirit of Kung Fu HD. We couldn't be happier with how this project turned out."
As owners of the Phantom HD, with vast experience in high speed shooting, Superfad chose the camera for the live action sequences. This footage was then enhanced and embellished using FumeFX for 3DS Max, Softimage's XSI and Realflow.
Client: VOOM HD Networks
VP, Creative Director: Ben Rubin
Creative Director: Jason Bylan
Production/VFX/Design/Editorial Company: Superfad/Seattle, WA
Director / Creative Director: Dade Orgeron
Executive Producer: Rob Sanborn
Designers: David Viau, Luke Allen
Simulation Artist: Phiphat "P" Pinyosophon
Editor: Ryan Haug
Producer: Nate Barr
Original Music By: Matt Hutchinson
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