Tuesday, 13 November 2007 | Levent OZLER
Suspect Bares All for Christina Aguilera's Signature Fragrance
 Christina Aguilera Signature Fragrance.mov ( 6MB ) - Viewed 546 times
Supect VFX Supervisor/Lead Flame Artist Tim Crean uses a subtle, yet deft hand to create intricately detailed VFX in this titillating spot for the new Christina Aguilera Fragrance. We join the robe-clad superstar in a penthouse constructed on a set as she scans over her wardrobe unable to decide what to wear. Spying a bottle of her perfume, the starlet disrobes. As she sprays the fragrance, the mist gently lands across her back creating a tattoo that spreads over the contours of her body. The delicate lace tattoo emulates the design on the fragrance bottle and is much more exciting to wear than any item of clothing in her closet.
"When the boards first came across our desks we were immediately looking forward to working with North Six" says Tim Crean. "We've worked with them on several projects and have always maintained a great working rapport. The spot's main focus was the tattoo that we would 'grow' on Christina's back to look like the bottle of her new perfume, which would then be sprayed onto her body. This required extensive animation tests - the large tattoo had to grow quickly, but not feel aggressive or malevolent. Next came the spray mist, which was a little tricky in that we were animating across a moving surface. We constructed several CG tests first with Particle Systems, then the directors shot practical elements for the mist to be incorporated with the live-action. The most challenging aspect of the process was that the tattoo had to move with the angles of her back. Very similar to a recent project we completed for Eucerin which married imagery with skin in a feminine, beautiful way. Unlike Eucerin, we were challenged further by such a large range of motion by Christina."
"Our skill-set lies in taking very complex special effects and making them feel seamless which requires an extremely careful eye and attention to minute detail" says Rob Appelblatt from Suspect. "For this project, the key was in the blending of the imagery to reflect the tones and palette of the piece. Overall, I think the success of the project shows the versatility of the studio. Essentially, it stems from great relationships with directors - understanding their visions, then articulating those onto the screen. Our collaborative style has allowed us to adapt to the ever-changing needs of the advertising community. From recent projects such as Eucerin, to NFL's Fathead, to this Christina project - we're hardly pigeonholed into one style."
"The team at SUPECT approached the project with enthusiasm and confidence" adds Producer Amanda Clark from North Six. "They were supportive in every way for the directors' vision, and went out of their way to make sure that it wasn't forgotten through the long post schedule. Their work was immaculate and their attitude was one of the best with which I've had the pleasure of dealing."
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