Sunday, 6 April 2008 | Levent OZLER
Version2 and Radical Media Create Serenity for Grey Goose
 Greygoose.mov ( 27MB ) - Viewed 60 times
Kieran Walsh of Version2 creates the stunning VFX, collaborating directly with editor Vito DeSario, for director Andrew Zuckerman producing a dazzling 24-panel installation for Grey Goose Vodka to be showcased in the new Terminal 5 at Heathrow Airport which opened to the public March 27th. Set to a soothing, rhythmic soundtrack, the cool, crisp essence of the vodka is captured via a choreographed dance in a mirrored world.
"Creatively, the project was very satisfying as we had more latitude for experimental work than most projects allow," said Lead VFX Artist/CD Kieran Walsh from V2. "The structure of the two minute piece was a loose narrative of making a martini for the first chapter, then a vodka tonic for the second. Using that as our road map, we were able to explore many abstract and intriguing compositions with unexpected transitions taking us from one world to the next. Our aim was to create something that would be sympathetic to the contemporary space, while imparting the Grey Goose branding throughout.
Autodesk Inferno was the primary tool for the project, which gave us the speed and interactivity necessary to develop the project right through the finishing process. We shot everything using the Phantom HD camera and the approach for the piece was to create as much as possible using this live action. The only actual CG used was for the product shots. Even there, our technique was to projection map live action onto the CG bottles in Inferno. To achieve this, we shot the bottles on a turntable rotating a full 360 degrees, giving us the ability to show them from any angle required. This was beneficial because it gave us the flexibility to choreograph the moves in post, while retaining a photorealistic look for the product throughout."
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